TJ James joins the show to discuss iOS 14.5 and its impact on Facebook Ad campaigns. Here's the key takeaways to know:

• Reduced demographic information in reporting, including gender, age, etc.
• Limited insight into device- and platform-specific conversions
• Campaign consolidation to maximize machine learning signals
• Lower match rates and importance of lookalike audiences

Geoff Kerbis is back on The Digital Marketing Troop, this time bringing his SEO expertise to illuminate Google’s Featured Snippet. In this episode, we talk about:

• What types of Featured Snippets exist
• The relationship between Featured Snippets and voice search
• When you should optimize for clicks vs Featured Snippets
• The legend of Sven Johnson, and much more… 

Paid media expert Haley Nininger explains how changes in data privacy affects the performance of advertising on Google. In this episode, we talk about:

• New layers of filtering dramatically impact the size of your target audience
• Why you should take a “full funnel” approach to advertising
• Ways to create more opportunities for value exchange
• How to approach, measure, and improve platform strategy with actionable tips

Listen and subscribe to learn how your paid media strategy should be ready for 2021, the year of consumer data privacy.

Google Analytics 4 is the next version of their leading website analytics platform, Universal Analytics. Aside from prioritizing privacy of web users, it’s simply much different than what digital marketers are used to navigating. Ben Yehle, senior analytics account manager, explains the must-know information for digital marketers, including: Changes in reporting, formatting, and defaults Less default granularity in events Expiration of user data and alternatives provided by Google

Ben addresses what to expect and how to adjust, giving you the edge in adopting Google Analytics 4.

SEO experts Jacob Clarke and Jordan Wogenstahl explain the importance of an optimized Google My Business profile and provide guidance on how to ensure listings are as complete as possible and working as intended. In this episode, we covered:

• Industries that benefit most
• Real examples of company profiles
• Core elements and advanced features
• And much more...

Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy.

• What is the origin of the "magic cookie"?
• What changed causing 3rd-party cookies to go away?
• How quickly do marketers need to pivot to a 1st-party data strategy?

Listen and subscribe.

Emily Bliss and Lauren McVetty join the show to talk about the power and importance of audience research.

Together, they’ll tell you audience marketing can be easy but effective. From interests to demographics, you can use these findings to improve your digital marketing with better content, better creative, and better messaging. Listen to this to get a better sense of who may be listening to you.

Silverback Strategies’ Kurt Lambert, VP of SEO & DevOps, and Andrew Fuchs, Director of Paid Media & SEO, provide their views on how SEO and Paid Media work well together based on years of experience in the digital digital marketing space.

In the premiere of The Digital Marketing Troop, host John Tyreman welcomes two SEO experts from Silverback Strategies to discuss whether or not backlinks impact SEO in a meaningful way.

John facilitates a conversation between Silverback Strategies’ Geoffrey Kerbis, SEO team lead, and Jordan Wogenstahl, senior SEO account manager to get their differing views. Which side will you take?