And the small charities can slow down a little bit and stop automating. I remind people that direct response, whether it's direct mail or if it's online, I don't care what it is. It is an opportunity for conversation. You are talking to other human beings that we call donors. And that's an opportunity to have something, a meaningful connection with someone who wants to help you achieve your goals. And just like relationships are in real life. - John Lepp

In today’s episode, we are joined by John Lepp, a partner at Agents of Good and the author of Creative Deviations. He has over 25 years of experience in the fundraising and design industry and is an expert in direct-response fundraising. John is breaking down how to raise more money through direct mail using design and authenticity. 

Highlights:

• The role of creative design in fundraising
• The importance of direct mail in fundraising, despite the common belief that it is no longer effective.
• The advantages that small organizations have in terms of being able to stand out and be more personal with their donor communications.
• Debunking myths about direct mail in fundraising 
• How can small nonprofits stand out in direct mail to raise more money

Connect with John: 

• Website: https://agentsofgood.org/creative
• LinkedIn: https://www.linkedin.com/in/johnlepp/
• Instagram: https://www.instagram.com/johnlepp_aog/
• Twitter: https://twitter.com/johnlepp

Resources:

• The Good Partnership - FREE Fundraising Strategy Guide

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