Pavel is a serial entrepreneur from Moscow, Russia. Launched e-commerce projects, lifestyle app. Founded Directual in 2014, when there was no such terms as low-coding or no-coding. But there was an idea—to let people create complex digital products as easily as possible. Before Spring 2020 Directual worked with enterprise clients, but in April 2020 Directual went public and offered SaaS—the low-code platform for the mass market.