Ep 231 | This week on Discover Ag, Natalie and Tara dig into generational food debates, Boston's rodeo revival, and Texas' fight against an invasive pest — with plenty of banter along the way.

First up: A viral reel sparks debate about seed oils and generational food culture. An "almond daughter" confronts her "seed oil grandmother" about pantry staples, but the comment section isn't having it. Natalie and Tara explore how different generations relate to food, why we're so divided on nutrition, and whether we've optimized ourselves into confusion.

Then, the rodeo returns to Boston for the first time in nearly 100 years — complete with skyscrapers, city hall plaza, and plenty of PETA protesters. The hosts discuss the logistics of transforming downtown into a rodeo arena, why animal activists are so vocal about rodeos, and whether this cultural moment will stick around.

Next, Bose drops a butter-yellow Bluetooth speaker packaged like a stick of butter, and the marketing genius (or missed opportunity) has everyone talking. Plus, a quick debrief on Steven McBee heading to BravoCon and what that means for ag's crossover into mainstream entertainment.

Finally, Texas agriculture faces a new threat: the cotton jassid, an invasive leaf hopper spreading fast from Florida to the cotton belt. Tara talks to a local cotton farmer about what this pest could mean for the multi-billion dollar industry — and why Georgia growers are already devastated.

BUT WAIT — there's more!

Stick around for a bonus mini-interview with Jeff Risley, Executive Director of the Renewable Energy Farmers of America (REFA). If you've ever considered solar, wind, or any renewable project on your farm, this conversation is a must-listen. Jeff breaks down peer-to-peer resources, lease negotiations, succession planning, and how REFA helps farmers make informed decisions about long-term energy opportunities. Learn more at https://renewableenergyfarmers.org

What We Discovered This Week 🤠

🪩 Seed oil grandma vs. almond daughter: a generational food war 🪩 Boston's first rodeo in nearly 100 years 🪩 Bose's butter-yellow speaker (and why it's not called butter yellow) 🪩 Steven McBee is headed to BravoCon 🪩 The cotton jassid invasion threatening Texas agriculture 🪩 Renewable energy opportunities for farmers and ranchers

CHAPTERS:

00:00 - Intro: This Week on Discover Ag 01:00 - Discovery #1: The Viral "Almond Daughter vs. Seed Oil Grandma" Reel 05:00 - The Generational Food Divide and the Rise of Convenience 11:00 - Optimizing Food: Has Our Generation Swung Too Far? 15:00 - Is Modern Food WORSE? The Ultra-Processed Food Conversation 16:44 - Sponsor: Mary T Faber's Solutions (Bookkeeping) 17:50 - Sponsor: Our Farms (Farm-to-Table Marketplace) 19:00 - Discovery #2: Boston's First Rodeo in 100 Years 24:00 - Why Hasn't Boston Had a Rodeo? Strict Animal Welfare Laws 25:22 - "Animals Are Being Killed!" Fact-Checking Rodeo Misinformation 29:00 - Discovery #3: Bose's Butter Yellow Speaker & Viral PR Stunt 33:00 - Turtle Box Speaker Review: The Unbeatable Outdoor Speaker 36:57 - Sponsor: Sunrise Flour Mill (Heritage Wheat) 37:44 - Debrief: Steven McBee is Going to BravoCon! 40:35 - McBee Farms Season 3 Confirmed & Why We Love The Show 42:52 - Discovery #4: Cotton Jassid Emergency Threatens Texas Agriculture 45:00 - Georgia Cotton Decimated: A Farmer's Perspective on the Leaf Hopper 48:00 - Rapid Timeline: How the Pest is Sweeping Across the US 50:56 - The Realities of Agriculture & The Need for Modern Tools 51:48 - Mini Interview: Renewable Energy Farmers of America with Jeff Risley

🪩 WELCOME TO DISCOVER AG

A top-ranked podcast where agriculture meets pop culture. Hosted by @NatalieKovarik — western tastemaker & millennial cattle rancher — and @TaraVanderDussen — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

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