Grown Not Flown was a passion project born out of the covid-19 pandemic from the growers behind Gnarwarre Flower Farm and Duck Duck Pig.

As relatively new flower growers themselves, they were all too aware of the challenges of entering this industry and forging new relationships with other growers and flower consumers alike.

At its core, Grown Not Flown’s aim is to promote locally grown blooms, showcasing the seasonal flowers available on our doorstep and making it easier than ever to connect and support growers no matter how big or small.

The team at Grown Not Flown have created an online platform, including app, to increase the choices available to consumers whether they’re wholesalers, florists, hospitality, event stylists, DIY brides or everyday flower lovers.

Grown Not Flown is about creating a community that supports and uplifts growers by providing a forum for them to share their skills and experiences, making it easier for new growers to enter the market whilst connecting existing growers with new opportunities.

Launching soon, Grown Not Flown is an exciting app development that will help put more “blooms in rooms”, reduce our flower miles and continue to showcase the best our industry has to offer.

Tara Luca is from Olive Gap Farm, a certified organic family farm run by herself, her husband and her two sister in laws in Northern NSW. They produce native essential oils and small scale slow seasonal flowers. A former musician and birth doula, Tara has been living off grid on an intentional community with her husband Alex and their three daughters for the past ten years. The farming developed out of their love of homesteading, growing food, owner/building and building soil from scratch. Tara now writes for Earth Garden Magazine and shares stories of their bush land life on Instagram @olivegapfarm

Lisa grows, creates and teaches on her flower farm in Echuca Yorta Yorta Land

Alchemilla is a flower farm & floristry studio in Birregurra, south west Victoria. Phoebe uses biodynamic & permaculture techniques to plant, harvest and nurture the flower farm throughout the seasons & to create a system that is layered, thriving and abundant from the soil to the sky. Biodynamics & the lunar calendar are the backbone of the farm & provide its yearly structure, which Phoebe has created a 2021 lunar planting almanac about. Flowers from the farm are harvested for the Alchemilla studio for both bespoke events and wholesale.

Bloomfield Flower Farm is situated in the beautiful rolling green hills just north of Warragul, West Gippsland.

Run by flower farmer/florist Michelle, it is a true project of love and passion that stemmed from many years of gardening and learning from nature.

Many different annuals, perennials, dahlias and bulbs are all grown on the 60 acre farm where a small, but productive 1/4 acre is dedicated to producing seasonal and chemical free flowers.

Offering bouquets to the local community through farm pick up and providing weekly to a local Food Hub, Michelle hopes to ignite a love for flowers that are fresh and local.

“Accidental flower farmers”, Jayde and Hayden, grow a broad range of Proteas and Australian Natives on their flower farm in Gnarwarre (a couple of km’s outside of Geelong, Victoria).

Ditching the city in favour of the country (and the coast) in 2019, they found the cattle and sheep farm they had bought contained over 9 acres of long established plants (including 50+ varieties of Protea, Leucadendron, Leucospermum, Banksia, Geraldton Wax, Gum, Isopogon etc). Whilst it was not love at first sight, they have spent the better part of 12 months learning the art of native flower farming, building their business and expanding their existing flower field with lots of new and exciting varieties.

Erica is a farmer florist growing cottage garden flowers on a 1/2 acre patch on their family dairy farm, run by her husband Steven in Jamberoo, NSW.

The flower business she has established equally reflects her desire to stay on farm to care for their three young children, her need to contribute financially during what has been an incredibly difficult time in the dairy industry and an urge to channel her creativity and love of flowers. She sells direct to the local community and loves to arrange romantic, feminine bouquets with a nostalgic feel.

Ally and her family grow as many flowers as possible on their acre of land south of Hobart, Tasmania. Originally from NSW, Ally never believed flowers were an important part of daily life until living in Europe and Tasmania changed her mind. With techniques learned from regenerative market gardeners, cool and warm season annuals are grown alongside hardy perennials that can withstand Tasmania’s famously fickle weather and the sandy soil.

Ally and the family also grow dahlias, roses and lots of edible plants. The flowers are harvested and arranged in mixed bouquets for their stall at Hobart’s iconic Sunday farmers’ market, The Farm Gate Market. Ally loves talking to customers about flower miles, sustainable flower farming and the local flower movement.

Laura and her family farm dahlias on their property in Sail Victoria.

Little Triffids Flowers is a floral design studio and flourishing micro flower farm, based in Wagga Wagga. From our idyllic little quarter acre block, we get our hands dirty pouring love and attention into the hundreds of varieties we cultivate from September to May each year. This means our flowers are field grown and seasonal, bringing a natural garden aesthetic to our arrangements and they are as fresh as can be.

On the rich clay soil of North Wagga, with the Riverina’s four distinct seasons, we can grow a huge variety of stunning flowers. We love ranunculus, dahlias, roses and delphiniums as well as more unusual and delicate blooms such as chocolate cosmos, foxglove, nigella and lupin. And we love each and every one.