DishyMix

Susan talks to Brian Morrissey, high-profile interactive industry journalist about how reporting has changed from his first job at Silicon Alley Reporter, through ClickZ to DM News and now Adweek. He talks about why embargoes and exclusives are useless in today's press reality and that he's learned to appreciate traditional marketers since writing for VNU. Find out what the number one thing traditional marketers understand about marketing that the interactive industry "just doesn't get." Brian also share what a good PR person should bring him to create a story and that his favorite area of coverage is about new ways advertisers are connecting through digital channels in a non-intrusive way. In addition to his weekly column in Adweek magazine, Brian is also the Senior Interactive Reporter for Adweek.com and a major contributor to VNU's first blog, AdFreak.

Mike gives a no holds barred interview, discussing his private life openly - just as we'd expect from this magnanimous headman. He name drops his buddies: Rob Berger (Euro RSCG), Phil Dusenberry (BBDO), Juan Valdez (coffee dude) and the Jolly Green Giant. He describes Jerry Della Femina's home in the Hamptons. He shares his proudest accomplishments. He extolls the best parts of his family life. He throws out a few great movie rental ideas, his recipe for Killer Margaritas* and the ingredients in Egg Creams. A good Catholic school boy, he riffs about "joints" and "media." He talks about giving Al Gore his first platform for "An Inconvenient Truth." And at the end, Susan pumps Mike for advice about forming the new industry association: ADM "Association for Downloadable Media." Hear Mike's dark movie recommendations, recipes and sage advice on this fast-moving and entertaining show with one of the most important men in media.

Get to know Brad Berens, the Editor in Chief of iMedia Connection and Chief Content Officer of the iMedia events. On this episode, we cover topics ranging from Hollywood story analysis to the power of kneeling chairs to the value of vanity Google alerts.

Brad is a recovering Shakespearean expert, having come from academia to Hollywood, always incrementing his knowledge of what makes audiences aggregate around stories. He's a stage historian focused on one question: "what do consumers want from media?" Find out what Brad has learned as he and Susan discuss "media tribes" and the "anatomization of content." Yes, "anatomization" which effectively means categorization but in a bad way - breaking our media down into it's essential sound-bite elements where the construct of related information is no longer associated. How can we create "cognitive funding?" In other words, audiences bond to media through connection and repetition - the same thing happens in media frequency to create bond to brand. If we chop our media into bits, will we blow away our ability to aggregate audiences? Brad is convinced that mass culture is on a diet. Will we get thin? Brad won't. He self-describes as "mediavourous" which is carnivorous with media.

Step inside the eye of the hurricane that is Danny Sullivan, search engine marketing master, industry leader, journalist, conference producer, publisher, podcaster, blogger, pundit, social media developer and one-person content creationist. Danny is one of the most well-known, respected and truly admired souls in the digital space. Listen in as Susan gets Danny's advice for those of us who are not search specialists about the two most important trends in search marketing for marketers.

Meet Pinny Gniwisch, online diamond and jewelry retailer who has cracked the code on digital marketing. A Shop.org board member, frequent speaker and expert in customer retention, Pinny saddled up in '99 for a roller coaster ride through retail hell from the bubble to the bomb. A true believer in the power of the Internet, he bought his company back from the VC's for $1 - and went on to build a top 200 retail site.

Susan and Pinny talk about "Universal Truths" that are particularly relevant in today's business community. Hear Pinny prioritize Leading by Example, Commitment, Being Ego-less, Transparency, Letting Go of Our Authoritive Nature and Committing Your Full Presence. He leaves listeners with a tip for evoking your native creativity. Life lessons from Rabbi Pinny. It's a gem of a show and he's a gem of a man.

Hear Susan dig a little deeper into this amazing man. Like a delicious brownie, perfect nuts and chocolate bits you can savor their discussions range from John's early years leading Winstar Interactive, one of the most well-known rep firms in the online ad space to his big biz dev moments at Carat where he landed 30 deals to his latest venture, Catalyst SF - a market capital company. The conversation ranges from Shanghai where the 5th century meets the 21st century, to the various uses for shipping containers include a "dude's lair" of straw and bale to his collection of African Tribal Masks from Gabon and the Ivory Coast to a discussion of "The Great Books of John Durham."

You learn, you'll be entertained and you'll get some sage advice from a man who seems always to have everyone's best interest at heart. Tune in to get inside the life and love of John Durham.

Meet a veteran of the traditional media and online world - Scott Kauffman. Famous for launching Entertainment Weekly, Scott leveraged that success to pioneer CompuServe, one of the first ISPs in the industry.

From there he helped sell AdKnowledge to CMGI and then spent time with eCoverage, CoreMetrics, MusicNow and Zinio before landing at Blue Lithium, which has recently made news by being acquired by Yahoo! Suz and Scott have a good laugh at what Kara Swisher called "the hyper-trendy data analytics sector." Scott describes the highs and lows of his various career stops and the key take-aways learned from the dot bomb.

Get insight into this former brand manager and media planner on the day that Yahoo! signs the acquisition papers with Blue Lithium. The excitement is palpable.

Meet C.C., filmmaker, podcaster, social media strategist and Renaissance-man. If you’re a bit of a web geek or an iconoclast, this is a fun show for you. Suz and C.C.’s conversations range from photography to indie music to great books to Twitter and Facebook. Get C.C.’s strategy for taking amazing portraits and see them here on his Flickr site.

C.C. talks about his podcasts, Managing the Gray (about new media and technology), Accident Hash (global indie music review), U-Turn Café (acoustic music sampler) to his vidcast, One Guy’s Thoughts and how he promotes his content.

Putting C.C. to the test, he’s asked to play three choices of independent music - his favorite male and female artist from all his podsafe artists and his number one all time favorite indie song. Listen to the show to hear the clips. I won’t spoil the surprise here, but the related links to get to the artists’ work are on the Episode Page of DishyMix on www.PersonalLifeMedia.com and on www.dishymix.com.

Mitch will blow you away in this fast-paced and "content-rich" episode. You'll learn how to create Your Personal Brand. Hint - you already have, now learn how to harness it and why you are just like toothpaste. Find out who you are with this three step process. One, have an internal conversation. Two, have one-on-one conversations. Three, have one-to-many conversations. Then voila, you'll have a insight into your personal brand. Mitch teaches you how.

Next, get great advice on being a "power speaker." Find out what Mitch learned from Bill Clinton, Dr. Phil and Tony Robbins and how you can apply 10 steps that range from creating a team of coaches to being a little more excited than you think you should to become the kind of speaker that gets paid to present.

With over 1,000 members in his Facebook group, Mitch talks to Suz about building an audience, leveraging widgets, blogging and podcasting and how to create community-centric connection. Get a sneak peak into Mitch's new book, Six Pixels of Separation and how to understand what Avinash Kaushik of Google calls "the fluid web."

Fear and awe. I worried about this interview with Marc Canterof Broadband Mechanics for more than a day before the actual interview itself because Marc is bigger than life, exploding with opinions, very technical and impatient. Plus he berated my prep questions via email - gulp. I already knew he was "slightly more than a handful" (can you say understatement?) and had the potential to steam roll me hard and fast. Then the actual interview occurred on the day that Google announced its Open Social standard API layer. Wheeeee! Can you say "in over my head?"

Good for Marc - he didn't cancel. He squeezed me in between cell calls from his twin boys, Kara Swisher (WSJ) and a date with his "Wife 2.0." So I did what I could for you dear listener, I got everything possible in 30 minutes about where the future of social media is headed according to one of the Identity Gang.