DishyMix

Dealmaker extraordinare takes time off from reinventing television advertising to speak with Susan about his life, his loves and his career. Joost is a press-darling start-up founded by the Skype dudes that uses a P2P platform to deliver over 15,000 TV shows in 250 channels through broadband to your computer. The beta is available now and you must check it out - it's free and amazing.

David's job is to monetize that plumbing with next-gen interactive television ads. And he's on a mission to do that -- he's signed over 40 of the biggest brands in marketing. From Sony to Sprite to BMW, David discusses the unique and integrated experiences his service can offer at the intersection of the web and TV. You hear about "telescoping" and other ways marketers are experimenting with this new medium.

Before Joost, David was SVP for MTV Networks' global marketing partnerships. He implemented worldwide TV campaigns for HP, Motorola and McDonald's and tells us about some of those $75 million dollar deals. But David was not always the boy wonder he seems - he shares his failures or "train-wrecks" as he likes to call them, including a real-estate asp for managing properties that bombed in the late '90s.

We take a tour of Southeast Asia where David has spent considerable time, first teaching English in Japan then back-packing around in his early twenties. That time in his life sparked the beginning of his collection of antique Buddha's. And he's spent significant time in Vietnam, launching a TV show in concert with the government. This small town boy (Roxbury, CT) still loves the pleasures of home, especially strawberry rhubarb pie, which he considers the perfect food.

David lives on Central Park in NYC with his wife and son and has been a "Big Brother" to a now 21 year old college boy who he help helped raise from the tough world of the South Bronx. Those 9 years of weekly get-togethers gave David not just an understanding of that community -- both good and bad -- but an invaluable and humbling perspective on life. Get to know "Scooby" in all his glory on this episode of DishyMix.

Meet Joseph Carrabis, Chief Research Officer, author, inventor, musician, cultural linguist and genius. Susan talks to Joseph about being a cultural linguist, gender specific marketing discoveries, cultural anthropology and how humans, as social animals, are interacting with social networking.

Hear Joseph describe the differences between neurolinguistic modeling, psychodynamic modeling and psychosocial modeling and how our brains are still working with 10 million years of evolutionary history. Get details on gender differences in the ways women create networks to establish power and authority and how men establish power and authority to create networks.

David is back for another visit on DishyMix. One of the all-time best DishyMix programs was with David in March '07. In his original racy interview, Susan and David discussed everything from the race riots of the 60's to sex on waterbeds. Find out why he takes his signature look from Ivan Boesky and how a lapel pin becomes an engagement beacon. David's conversation ranges from mood rings to sumptuous Australian Shiraz to the value of keeping intimacy strong in marriage.

In this next installment, hippy woodworker turned millionaire VC, David is both an "agency guy" and a venture capitalist. He has been directly involved in the transfer of over $200mm in cash from Vantage Point's investors to startup companies. David says, "This has, in turn, helped to create hundreds, and soon, thousands of jobs, and a number of products and services that have, I believe, made the world better, or are doing so." His current investments and boards include 3Guppies, AllBusiness.com, Datran Media, Grocery Shopping Network, Healthline, ReachLocal, Zvents and Multiply.

On this episode, find out where David thinks social networking will evolve from today. What book he most recommends to friends: The Reckoning by David Halbersham. Hear David describe the worst "fork in the road-bad-decision that he regrets and his advice about how you might not make the same mistakes... Susan and David also talk about the good and the bad of the Boomer legacy. Then you can find out the importance of shared passions and David's advice for happiness in love. Hear his guiltiest pleasure. Hint - it's a person.

Following along on David's rational, if not doable plan for restructuring the tax system: he would "replace it with a tax on consumption and a phased-in surtax on energy consumption, with the proceeds of the latter specifically allocated to replace our energy and transportation infrastructure with sustainable infrastructure." He explains his ideas and boy do they make sense. Find out if politics is in his future.

Once again, David delights, informs and entertains. Be inspired. Listen now.

Two stalwarts of the digital marketing industry just teamed up to launch Habitat, a new traveling sales training campus. This would be exciting news if just one of them announced this new sales program. But to get Scot McLernon, ad:tech's Industry Achievement award winner aligned with Doug Weaver, one of the finest minds in our industry together to move our industry forward is an amazing, newsworthy coup!

The business of digital marketing is suffering from a massive, critical talent training problem. We are sucking in dewey-faced youngsters as fast as we can hire them. Now who is going to train them? Voila! Doug and Scot want to teach our children to sell. Now we can send our fresh workforce to school and teach them about the digital marketing ecosystem. This is where Upstream steps in. With professional faculty, blogs, community and an immersive course structure, they can bring in fresh talent and teach them, not just about technology, measurement and media, but also about the all-important soft qualities of trust, integrity and honesty.

"Getting to Us" is their mantra - not getting to "yes"; but creating a sales environment that is collaborative. And tackling the big problem, the "retention crisis." Upstream's team will help companies with engagement by and investment in their teams. Scot believes a company with a culture of investment in talent will retain their people for less salary and withstand the flush start-ups waiving stock options and newly-minted VC cash at existing companies' personnel. If you are running a sales team or a company, this episode will give you ideas and hope and some great perspective.

Hear the dreams, plans and aspirations of this deeply-experienced duo with their new Habitat program and get some great tips on their "required reading" including "The One Thing You Need to Know" from Marcus Buckingham (Doug's choice) and "How To Win Friends and Influence People" by Dale Carnegie (the classic as recommended by Scot - have YOU read it recently???). This is a wise and uplifting show and it's great to know that we have such amazing talent training our future stars. This is also the first DishyMix to have two guests on at once. Let us know if you like the format!

A "dabbler." That word defines one strong aspect of Mary Hodder's rich personality. Long before she got involved in developing algorithms for search engines, she was a florist, chef, film-maker and paralegal to name just of few of her transformational careers. Once she perfects something, she moves on. Learn the most important insights she gleaned playing the "Key Takeaway Game" with Susan in this measured and insightful interview with the entrepreneur Marc Canter calls "the leading smartest woman in the Internet today."

Find out more about Dabble.com, the site that lets you search, collect and organize video. Where else would you keep your favorite episodes of "Psycho Potato?" Mary is normalizing the metadata from video across the web. Find out why Dabble.com is an amazing, helpful media planning tool if you are buying interactive broadcast spots. She weaves in human-powered video search rankings to create high-value discovery and recommendation for your next video-ad media buy, including time spent and velocity of specific videos so your ads get in the best video on the web that is most germane to your brand.

Suz and Mary talk about 23andme, the new "personal genome service." Who knew we needed one!?! You can find the origins of your genes and potentially“connect genetically with friends, family, and others across the globe.”And they discuss Aubrey de Grey's "bio-remediation" research focused on reversing the molecular and cellular damage of aging. I'm all for that. Here's hisFacebook groupif you want to live forever...

Next up is the Social Media User's "Bill of Rights." Mary describes the steps Dabble is taking to protect her user's privacy and the disconnect she sees in "Facebook's extremely liberal view of how they use data." That's YOUR data, dear listener. Did you know FB is collecting data from any sites external to their own platform and matching it up to build a bigger profile of you? Similar to the aggregation done by Rapleaf. Mary doesn't want to "creep people out" but I am definitely beginning to worry...and you might to. Find out what's happening in the world of data collection. It's getting heady.

Finally, Mary, a Silicon Valley Insider and "Chix Populi" gives us her tips on the conference circuit. What's hot? Find out Mary's favorite event, the one she finds most interesting and the one where she convenes with the most powerful women in technology. We'll take more Mary's in our world any day. Bring 'em on!

Scott Rafer has a rich history of being the CEO of cutting edge companies. From WiFinder to Fresher to Feedster to MyBlogLog to Mashery to his latest endeavor, Lookery, Scott has been involved with "what's hot now." Lookery-for-the-Web super-targets ads based on three pieces of self-reported data from social networks, dating and ecommerce sites and ISP's: age, sex and location to create a new way to revaluecommoditizedinventory. Scott believes in "un-sexy business" as being the most valuable and thinks he can trump the BT and other ad networks who rely on imputed data for ad targeting. David Cancel, Scott's co-founder at Lookery is a big burley dude yet he and Scott have a hot pink logo and their company names' rhyme. Find out how Scott manages his his masculinity around this. On the flip side, as a "fairly good economist" - Scott is most adept at packaging technology in ways it can be monetized.

Scott gives advice to website owners about a way to instantly create social networking capabilities to keep up with the SN world. Then learn more about what's happening in the start-up world in Berlin, Amsterdam and Helsinki and Scott's viewpoint on the difference between Silicon Valley and Europreneurs. Find out which ad networks Scott thinks are the "sleepers" including Pheedo, Azoogle and Oridian in Israel. Finally, hear Scott's belief that the Silicon Valley runs in 8-11 year cycles and his hear his predictionthat the market cycle will end by March 2008. What can you do to prepare? Listen and find out.

Meet Daina, HP's gobaladvertisingand interactive marketing director for their $28 billion dollar imaging and printing business. Hear about her impressive roster of cutting-edge marketing programs from "HP Uncut" to "Project Direct," an online film festival with Jason Reitman, director of "Thank You For Not Smoking" coordinated with YouTube to the "HPCommunityMosaic" on Flickr.

On this show, be comforted by a marketer who "gets it" and who is harnessing all the creativity and connection that the web can bring to a brand when in the right hands, in this case Daina's. Hear her manifesto to be transparent in her company's engagement with customers and to create a continuous brand conversation.

Daina and her husband, Rob, own One Spirit Ranch where they raise Andalusian and Lusitano horses together. A proponent of the "mom and pop shop" they've built their house together in addition tomanagingtheir ranch outside of Boise, Idaho. Daina has nearly perfect recall of the names of virtually any tool in existence and she's used most of them, including both arc andacetylenewelders. Part of that she learned as a range-land firefighter for the BLM.

Susan asks her about her "no regrets" policy in life; about her love of languages and their applicability to the semantics of search marketing and her most difficult challenges in life. Daina is the perfect blend of bold woman,courageousmarketer, sweet mother/wife andauthenticwoman that appeals to all. Tune in to hear her secrets for success.

Meet Dov, founder and CEO of LRN, a company dedicated to creating ethical, sustainable and profitable business cultures. Have you ever been put to the test ethically in a business deal? Have you worked at an unscrupulous company? Is your boss completely lacking in moral principals? Dov argues that out-behaving your competitors is more important than out-performing them, especially in today's viral/WOM/transparent web-connected world. Enter one bitchy blogger and your world comes apart, right?

The paradox of success now pushes us to pursue significance, not profit. You have permission from Dov to wield charismatic authority in delivering your brand promise. Doesn't that sound like fun? Learn how to imbue your corporation with ethics and why that will pay off in profit like nothing else you can do.

In this episode of DishyMix, Susan brings questions from some of the digital marketing and media world's new and leading CEO's including Rob Simon, CEO of Burst Marketing who asks, " why do people need direction now?" Scott Blumberg, CEO of Return Path asks how to standardize "how." Dakota Sullivan, CMO of Yahoo!'s Blue Lithium asks how we can train our children in this new paradigm. Matt Edelman, CEO of PeopleJam wants to know how we can instill values in a sustainable way in a society overly engaged in shallow pursuits of wealth and celebrity. And Ian Schafer, CEO of Deep Focus, Sarah Fay, President of Isobar USA, Richard Jalichandra, President & CEO at Technorati and Ben T Smith, Chairman of MerchantCircle have more questions for Dov that are answered on the DishyMix blog. http://dishymix.com

Meet Doron, Vice President of Millward Brown's media practice who has helped put the digital media industry on the map by showing the quantitative value of online advertising through his research at both the IAB and MB. He shares his childhood stories of Haifa and Maastrict, talks about the current state of digital media research and then Susan and Doron pop a bottle of Chardonnay and get down to the gossip. Ching! Ching!

"Chardonnay Talk," much like "Cawfee Tawk," is a wanton Friday afternoon abbondanza ofscuttlebutt,scandal andhere-say about mutual friends and famous people in the interactive agency, online publishing, and digital marketing world. Who has a hot body? Who should have their own video show?Who has a bi-coastal jobanda 2 year old? Who owes Doron lunch? Who is a hottie in Facebook? Who keeps sending Doron hamburgers? Who is holding his groin? Who has a home in Arkansas they can sell you?Why was Suz worried?

Who constantly reinvents herself? Who just got engaged? Who is the super-cool chica with whom we want to have pedicures? For whom, when they fell in love, was it pure agony? Who has the best combination of freckles and dreads? Who is mad at Doron? Who owns a bar? Who still dresses like Allie McBeal? Who has the most beautiful wife in the world? Who is a big mover at AOL now? Who is the best at debating politics?

Who takes 400 slides to do a 20 minute presentation?Who is the fair-haired beauty? Who was key in driving interactive forward in the early days? Who has been married to their sweetheart for 15 years? Who plays theUkulele?Who should be doing FedEx commercials? Who is moving abroad? Who is a magician? Who moved to Toronto? Who is a visionary? Who doesn't want to fly on Bill Gates' jet? What color are Martha Stewart's offices? Who is well-suited to be a CMO?

Julie Roehm, Molly Parsley, Melinda Gipson, Hugh McGoran, Heidi Lehman, Jason Krebs, Tom Hespos, Adam Gerber, Benjamin Hill, Tim Kopp, Corey Kronengold, Leslie Laredo, Daina Middleton, Dave Morgan, Nick Nyhan, Greg Stuart, John Stichweh, Geoff Ramsey, Joanne Bradford, Wenda Harris Millard, Julian Aldridge, Allison Arden, Michael Barrett, Judit Nagy, Mike Stoeckel, Mary Bermel, Lynn Bolger, Rick Bruner, Sarah Fay, Masha Geller, Crystal Guerin, Jack Haber, Taddy Hall are are in the mix.

If you can resist listening to this episode of DishyMix, smack yourself -- twice -- because you are a BORE!

This is the first part of a two part interview on Steve Wozniak, the Woz, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It." Hear Susan get beyond the book and deeper than Google deets to explore one of the most generous and down-to-earthicons of Silicon Valley. Hear how technology shaped his world view; why he believes inventors are like artists and what the greatest technical challenges are that face the current generation. Hear Steve's opinion on the "Technology Divide" (i.e. the so-called 'racial ravine') and how he adopted the Los Gatos school district, providing students and teachers with hands-on equipment. Find out what one gadget he'd take if he were marooned on an island...you'll be surprised!

Uncover Steve's list of inventions. Hear what he'd say today to Paul Terrell, owner of The Byte Shop who gave Apple their start with a $50,000 order. Find out what he learned in his 30s', 40's and now where his passion for technology stands today in his 50's. Discover the one thing that pushed him hardest in his life (so far) and which of his prestigious awards he most values. Find out about his wide-ranging philanthropic work - from founding the Silicon Valley Ballet, the Tech Museum, the Children's Discovery Museum, the Electronic Frontier Foundation and launching ShorelineAmphitheaterwith Bill Graham. Woz even has a street in San Jose named after him - "Woz Way" - hear how that landed for him when he found out.

Understand his love of anagrams,repetitiousphone numbers and vanity license plates and what they all share in common. Hear about Dial-A-Joke and Phone Phreaking with his Blue Box. Learn about his new love, Segway Polo and his team The Silicon Valley Aftershocks. Woz sets the record straight on what Us Magazine reported about him dating comedienne Kathy Griffin and if he did indeed buy her that flashy ring you see in the press photos. Track him on his Hard Rock memorabilia collection and his most guilty pleasure. Hear about his favorite concert he ever attended besides his own US Festivals in the 80's - Roger Waters' "The Wall" tour. See why it was magical. Then Suz and Woz discuss the "Tyranny of Good Intentions: How Prosecutors and Bureaucrats Are Trampling the Constitution in the Name of Justice."

This two part series tracks Steve's history, his current passions and gets deep into some of his beliefs about technology, philanthropy and what's most important in life. Subscribe to listen to part two as well. Enjoy!