DishyMix

This is part two of a two part interview of Steve Wozniak, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It."Hear Susan getbeyondthe book anddeeperthan Google deets to explore one of the most generous and down-to-earthicons of Silicon Valley. Hear how technology shaped his world view; why he believes inventors are like artists and what the greatest technical challenges are that face the current generation. Hear Steve's opinion on the "Technology Divide" (i.e. the so-called 'racial ravine') and how he adopted the Los Gatos school district, providing students and teachers with hands-on equipment. Find out what one gadget he'd take if he were marooned on an island...you'll be surprised!

Uncover Steve's list of inventions. Hear what he'd say today to Paul Terrell, owner of The Byte Shop who gave Apple their start with a $50,000 order. Find out what he learned in his 30s', 40's and now where his passion for technology stands today in his 50's. Discover the one thing that pushed him hardest in his life (so far) and which of his prestigious awards he most values. Find out about his wide-ranging philanthropic work - from founding the Silicon Valley Ballet, the Tech Museum, the Children's Discovery Museum, the Electronic Frontier Foundation and launching ShorelineAmphitheaterwith Bill Graham. Woz even has a street in San Jose named after him - "Woz Way" - hear how that landed for him when he found out.

Understand his love of anagrams,repetitiousphone numbers and vanity license plates and what they all share in common. Hear about Dial-A-Joke and Phone Phreaking with his Blue Box. Learn about his new love, Segway Polo and his team The Silicon Valley Aftershocks. Woz sets the record straight on what Us Magazine reported about him dating comedienne Kathy Griffin and if he did indeed buy her that flashy ring you see in the press photos. Track him on his Hard Rock memorabilia collection and his most guilty pleasure. Hear about his favorite concert he ever attended besides his own US Festivals in the 80's - Roger Waters' "The Wall" tour. See why it was magical. Then Suz and Woz discuss the "Tyranny of Good Intentions: How Prosecutors and Bureaucrats Are Trampling the Constitution in the Name of Justice."

This two part series tracks Steve's history, his current passions and gets deep into some of his beliefs about technology, philanthropy and what's most important in life. Don't forget to listen to part one. Enjoy!

Meet Adam Gerber, now helping Quantcast, an upstart online audience measurement company get a seat at the table beside Nielsen, comScore, Alexa, Compete, Omniture and on. Learn about "hybrid ratings" and why they make sense in understanding the soul of the consumer. Adam takes questions about metrics and the state of online video from listeners including John Durham of CatalystSF, Rex Briggs of Marketing Evolution, Larry Everling, Mark Silva of RealBranding and Jed Savage of ScanScout.

Adam's career spans media planning and buying, a stint at AOL in the ad services group, a recent foray into online video at BrightCove and now his position at QuantCast. Learn how this once journalism/poli-sci major got into advertising and how he's transitioned from the buy side to the "enablement" side. Hear his biggest career mistake - leaving AOL in '97 before he vested and why he made the move. Get the story on how he helped build two of the industry's most progressive digital agencies, WPP's Digital Edge unit - now MEC Interaction (formerly known asMediaEdge: cia)and Publicis' MediaVest and his advice for serving on committees for those who are trying to continue the goal of standards for the industry.

Hear Adam's story of finding Sarah on JDate and how they broke it to their family. He's not just a mild-mannered nice Jewish boy who's good with numbers...he puts his analytical skills to the test in Vegas at the Black Jack tables and apparently has had some pretty good times in New Orleans and the Super Bowl! Then there's the story of the Hot Chicks, Video and Hot Chicks AND Video. Suz scares Adam with her verbiage - find out what it's all about and what it has to do with Adam. They do a final review of the books Adam wants to read, including Freakonomics, BlackSwan, I am American, And So Can You and Suz' shameless plug for her sponsor Audible has Adam convinced to sign up for the service. That will give him something to do on his bi-coastal commutes from NY to SF every other week for QuantCast!

Adam Gerber has been a leader in the digital marketing space since it's inception. He's been an evangelist, a pioneer, spending solid budgets on digital media on behalf of his blue chip clients. He's a believer. He's amazingly smart. He's a great man and you'll enjoy knowing him better in this entertaining and informational interview. You'll grow. You'll learn. Enjoy!

Industry personality Wenda Harris Millard sits down with Susan to talk about her new role at MSLO, why she left Yahoo! and the heady days of launching an industry at DoubleClick. Wenda lays out sage career advice for those who really want to get ahead and talks about what she learned from her mentors in business. She tells us what one thing she'd change about the business world; defines her motto "Speed Kills;" and explains why her MBA is not as important as her gut.

Wenda reviews the Martha Stewart Living Omnimedia empire, showcases an example of an "intelligent marketing" program from Unilever's Dove pro.age, and talks about how Martha is a geek. Now that she runs both editorial and advertising, Susan and Wenda discuss the fine line between product integration and shilling. She harks back to one of her favorite campaigns at Yahoo! where she was responsible for taking the sales team from $720 million in revenue to $6.5 billion in sales by "providing business solutions for marketers." Listen as she outlines the Nestle ProPlan dog food campaign that used behavioral modeling and database management to move share on alanguishingbrand.

Wenda regales us with two funny stories of the heady times at DoubleClick when there were thousands of people under 30 on her watch and the tricks they played on her. Then the conversation moves to food - one of DishyMix's most common themes. Wenda is cooking veal and artichoke stew; saffron rice; carrots salted just right and roasted pears with pepper and honey. Get the recipes at DishyMix.com along with the recap of the Top 5 Trends in Food for '08.

Wenda reveals herself like never before and brings her experience and stories to this not-to-be-missed interview.

Amy Powell creates all world-wide digital marketing for Paramount Studios. Interfacing with film makers and studio executives on top grossers like Mission Impossible and War of the Worlds and cutting-edge technology offerings like Beowulf, she plans her multi-platform engagement strategy for a movie, sometimes years in advance.

Amy shares a bit of her movie budget planning, her career background and describes her internal team as well as her open door policy for anyone with talent and an innovative idea to make a movie a hit. The viral pre-launch campaign for Cloverfield with JJ Abrams may be her all-time best project and she shares hercareerlearnings from CNN and Sony Pictures Entertainment.

Get this movie studio executive's tips for the best all-time movies and her favorite TV shows. Find out on what two men she has a crush (besides her television-producer husband) - hint: they are both very large-headed and sport googley glasses. Amy, a twin, offers her kooky side to us (thank you) by describing her office, her Iron Chef prepartion plans and her serious addition to chocolate.

As always, this DishyMix episode delivers a fast-paced balance of insight and entertainment.

"Now more than ever, selling everything will require that the product or service deliver incredible value. It should be truly useful, beautifully designed, well-constructed, emotionally relevant and convey a sense of altruism. Tall order, I know." -- Patricia Martin, Author "RenGen"

"Meet Patricia Martin, founder and President of LitLamp Communications, a consultancy focused on supporting brands in sponsorship of the arts and philanthropic programs. Patricia has just completed her second book, "RenGen: The Rise of the Cultural Consumer and What it Mean to Your Business." It is an important book and a must read for marketers and agency professionals. It proffers a few important concepts for marketers. One, that the American culture is on the brink of another renaissance - wow! Patricia gives a parallel of the history leading up to the first Renaissance as compared to what's happening today with the Internet, climate crisis and the indie entertainment movement. Two, that there is a new psychographic cohort that is sophisticated in their expectation around brands who measures value through their preference for authenticity, aesthetics and design, self-determination and self-actualization called VIVIDS. And three, that marketers who are moving from a mass media mentality to a focus on imbuing their brand with or associating their brand with creativity and meaning will win the hearts of the VIVID's, an important and lucrative market segment.

"Hear Patricia tell the story of the Renaissance and how it fits into the map of our culture today. Get a description of the new VIVID profile. Understand the attributes of a "RenGenner." Hear Patricia's profile of a "creative" and find out what separates the "real" creatives from those who will toil without results. Enjoy examples of the 3 kinds of brands that will succeed in the future - "idea," "compassion" and "anxiety" brands such as Barak Obama, Starbucks, Kleenex, Hummer, Hilary Clinton, and FedX. Can you guess which are which? Learn about why "fusion" is now the standard for connecting with consumers and how activities such as "ritual" are important areas to watch. This show will give you a whole new way to think about persona marketing, target segmentation and the brand experience you are creating for your consumers.

"I highly recommend this book - it has further cemented my thinking about my target audience for Personal Life Media. I used to target "cultural creatives." Now I am taking the next step in appreciating my customers and integrating my learning about the RenGen and the VIVID profile. RenGen and Patricia Martin have already impacted my belief structures about this group of people and given me new and innovative ideas to continue to imbue my "indie brand," Personal Life Media with values that will mesh with my target. Thanks, Patricia, for this excellent book.

Meet Eric Maisel, Author, Podcaster, Creativity Coach & Meaning Expert. Susan and Eric talk about "being creative" and working with "creatives" in the Internet, media and agency world. As the author of "Fearless Creating," "Creativity for Life," "Sleep Thinking," and "Coaching the Artist Within," Eric intimately knows the intricacies of the personality of the "creative type."

In this show, you learn about what makes someone "creative." And why it's important to have meaning in the work you do in order to avoid the existential crisis so common among those who are creative.

Eric sheds light on “creating and relating,” offering ideas about how to be an effective and productive creative person. He calls this “loving, knowing and doing.” Moreover he discusses the oft-combined creative streak coupled with depression issues we find in creative people. He proffers in his book, "Van Gogh Blues," the idea that depression in creative people most often comes not from biological, psychological or social issues, but rather, existential issues.

Dr. Maisel encourages all of us, creative or not, to “nominate ourselves as the hero on our own journey.” He emplores us to “get out of our cultural trance” and live our lives in a way that is personally meaningful and gratifying. That’s great advice for all of us. Especially when we’re on a fast-tracking treadmill in the Web 2.0 world. In his book and on the podcast, Eric shares some meaning statement examples. Ones he reads from his fans will make you shiver with their authenticity.

Last but not least, Eric describes the efficacy of a blog tour. He uses blog tours to promote his books in a very compelling manner and always sells out his first printing through the blog tour. This is an interesting concept that can be applied to promoting nearly any product and showcases the power of the blogosphere.

If you want to be more creative in your life, or if you work with or have friends or family members that are "creative types," this show will give you key insights into their personalities.

You might really enjoy Eric's shows on Personal Life Media:The Joy of Living Creatively: Tapping Your Innovation and ImaginationandPurpose Centered Life: A Plan for Authentic Living.

Business Week calls him "the ultimate entrepreneur for the Information Age." Meet Seth Godin, author of 10 seminal books on marketing including his latest, "Meatball Sundae: Is Your Marketing Out of Sync?" Best known for his NY Times and WSJ bestseller "Purple Cow" and for coining the phrases ideavirus and permission marketing, Seth shares with Susan the 14 trends no marketer can afford to ignore including authenticity, atomizing the world, the impact of infinite channels, the end of the advertising "big idea" and how to manage the "new gatekeepers." Meatball Sundae is more than a marketing book, it permeates business strategy entirely. From spreading your ideas via the web rather than your mass advertising to understanding that you are now in the business of "soft qualities" to create differentiation, Seth gives actionable advice you can use to rethink your business strategy today.

Seth talks about the best thing about living right here and right now, his best tips for making a powerful presentation and how social networking will evolve. He shares the one book he's most recommended to his friend and one of the books that has changed his life and why "The Art of Possibility: Transforming Professional & Personal Life by Ben Zander. You'll end this show with hope and action items that will drive your life and your career forward in a powerful way.

Rafe Needleman, chief blogger, tech dweeb, new daddy, and ardent Twitterer has the best job in tech editorial. For a living, he gets to play with all the latest mash-ups and web applications and levy his opinion. Reviews editor turned web aps expert, Rafe and team have turned Webware into a black hole of fun. It sucks you in. The variety of applications is amazing. Entertainment, mapping, networking, media, search and tons of other categories have reviews of all the latest web applications for your fun and enjoyment. Plus he keeps you up with the Web 2.0 side of media machinations.

Rafe talks about his "conference strategy," since he must attend so many events. He shares his life lessons learned from interviewing more than 1,000 start-up CEO's during the dot-com bubble. Suz and Rafe talk about the best applications for robots and their impression of the Roomba/Scooba "janitorial" robots. Rafe bemoans the role of "player-coach" saying "When I'm the boss, I miss doing daily work (like writing)." "When I am a writer, I miss being the boss." "Therefore, I am never happy. Ask my wife, she'll back me up on that."

Rafe talks about "martini abominations," the book he as most given as a gift called "The Baron in the Trees," a book he wrote when he was 14 years old about Star Trek, being a hobby catalog and gadget lover, the time Suz scared him at the Web2 Summit ;), his exactitude at delivering exactly 200 words a day for two years for his "Catch of the Day" column and whether his "Make Hay-dar" is finely tuned. Tune in to this episode of DishyMix to get the full flavor of theentrepreneurialspirit driving the Silicon Valley and the man that reports on it.

Dance The Night Away

Have you seen her? So fine and pretty

Fooled me with her style and ease

And I feel her from across the room

Yes, it's love in the third degree

Ooh, baby baby

Won't-cha turn your head my way?

Ooh, baby baby

Ah come on! Take a chance

You're old enough to

Dance (Dance) the night away

Whoa-oh (Ah) Come on g-girl, dance the night away

---- Van Halen

What in the world is Julie Roehm? The Mad Ave Scandal with Wal-Mart is reconciled and she's cranking out progressive marketing strategies for client after client at her consultancy, /META, Llc. Still living in Arkansas with her husband and two sons (want to buy a nice house in Bentonville?), she's flying around the country working on projects as diverse as a media platform for Sports Illustrated to a project for a real-estate developer who rubs elbows with a Sultan from Dubai. Julie talks about some of her career highlights at Chrysler and Ford and gives solid advice about managing one's career reputation - lessons she learned the hard way.

Never one to lead a small life, Julie tells us about her helicopter flight to book Aerosmith lead singer Steven Tyler for a Dodge sponsorship, her work with Jack Nassar at Ford launching the Focus and how she ended up in a magnificent parlor room at the Wynn Hotel high above Vegas where she called in for the interview.She and Suz talk about her favorite band, Van Halen and the tour with David Lee Roth that's happening now. Here's what else is happening now - Julie Roehm - she's picked up the pieces from the Wal-Mart debacle and she's back out, creating progressive marketing that pushes the edge of the world as we know it. Thank you, Julie. You walked through the fire and emerged with vision, energy and grace.

Get to know Sarah Fay, media strategist, tech enthusiast, super-connector and knitting mama. Sarah is responsible for a cross-functional team of media professionals that manage billions of dollars in combined TV, print, outdoor and digital media for brands including Nikon, Adidas, Reebok, Stolichnaya, Pfizer, Microsoft, RadioShack, Wachovia and Electronic Arts. She shares her experience creating the Isobar global network with Nigel Morris that grew their holdings from 200 to 2,600 interactive experts. She talks about the strong and charismatic team that they put together and how they sustain individualism in their corporate culture.

The Carat/Isobar culture also supports sustainability with a focus on green corporate governance both for themselves and how sustainability can be integrated with media for their clients. She also describes her personal investment in Greener World Media, a leading voice in creating green standards for companies whom she says is "on fire!"

Sarah says "What differs now from 10 years ago is that strategy development starts with a new question: What do we want the consumer to do -- not what do we want the consumer to see." Sarah talks about how this statement manifest in her day to day business and showcases examples of some of her recent work to underscore her meaning. The Adidas Brotherhood campaign connected the media experience through mobile, using "interior moments" in the game of basketball to create connection to and intimacy with the Adidas brand through mobile short-code inspirational messages from Kevin Garnett, NBA player for the Boston Celtics. She also shares the Web 2.0 experience created for Nikon as a content management system that allows the content to grow and change and talks about the TV shows created for Reebok and distributed on Yahoo! and the gay and lesbian community targeted show for Stoli vodka.

Sarah, youngest of five, whose parents - married for 60 years - are in their mid-eighties, is very close with her family. Hear Sarah and Suz sing the eponymous song from The Roches, a girl group they both love and whom Sarah and her sisters are on their way to see. Then find out about Sarah's upcoming trip to Victoria Falls and the Okavanko Delta on Safari with her family.

A beautiful blend of the personal and professional (the DishyMix goal!) this show will delight and inspire you as you get to know Sarah Fay, one of the most important executives and women of leadership in the media landscape.