Disrupting Recruitment

Disrupting Recruitment

By Bradley DiPaoloBusinessCareers
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Disrupting Recruitment episodes

  • Video is King!


    🎙️ Welcome to Season Two, Episode 12 of "Disrupting Recruitment"! In today's episode, we dive into the world of recruitment strategies and the power of video content. Our guest, Omar Khateeb from Job Pixel, joins us to share his insights on using video to enhance recruitment efforts, improve onboarding processes, and build a strong employer brand.

    🎥 From leveraging videos for top-of-funnel engagement to capturing the essence of a day in the life at your organization, we explore the many ways video content can transform your talent acquisition strategy. Omar and our host discuss the challenges of candidate engagement, how video offers a personal touch, and why storytelling matters.

    💡 Omar delves into Job Pixel's innovative platform that empowers companies to collect, brand, and approve video content from employees and customers. The conversation also touches on the importance of helping clients succeed by providing hands-on guidance throughout the process. From video job descriptions to career site integration, we uncover the strategies that boost engagement and conversion rates.

    🚀 Join us as we uncover how video is changing the game in recruitment and learn from real-life success stories from companies like Devon Energy, Arkansas Children's Hospital, and Caterpillar. With insights into the future of video content and the integration of AI-driven features, this episode is a must-listen for anyone looking to revolutionize their recruitment approach.

    Tune in now to discover how you can disrupt your recruitment strategy with the power of video!

    28 min
  • Recruitment in Healthcare

    In this week's episode of Disrupting Recruitment, Brad talks with Adam Chambers about the challenges of recruitment in Healthcare today. Listen as they discuss things like:


    • How to attract nursers
    • How to re-engage previous candidates in your ATS
    • Puttent the Human back in Human Resources (well TA anyway) with personalized journeys
    • Capturing candidate attention
    • Converting more candidates

    • If you are recruiting in Healthcare, this is an episode you won't want to miss.

      36 min
    • What the Hell is Recruiter Enablement?

      In this episode, Adam Gordon sits down with us to talk about Recruiter Enablement. We will uncover strategies and tools that empower recruiters to excel in this ever-evolving world of Talent Acquisition. How Sales Enablement has help sales teams flourish for years, and why more sales and marketing strategies are making their way in recruitment. We even discuss some areas where recruitment leads the way over sales and marketing!



      34 min
    • Where Automation Fits In The Recruitment Process

      In this episode of Disrupting Recruitment, Jeff Staats joins us as we talk about how to best use automation in the recruitment process. We discuss:

      • The main reasons to use marketing automation are the “Process gap and engagement gap.”      
      • In marketing automation, you don't just set it and forget it. To keep it working, you must be agile.
      • CandidateHub was founded after noticing a gap in the recruitment industry. CandidatesHub provides a solution that isn't just task-based, but based on data-driven engagement decisions.
      • Are your Job Descriptions good enough to attract the right candidates?
      • To understand the pain points in the recruitment process, recruiters should try to put themselves in the shoes of candidates.
      • Use anti-ghosting campaigns to re-engage candidates.
      • Segmenting Candidates allow you to target them more effectively.
      • 35 min
      • Do we need Marketing Operations in Recruitment?

        In this week's episode of Disrupting Recruitment, Brad and Matt Lauer discuss Marketing Operations and how it can play a huge role in optimizing your recruitment process, along with using Marketing Automation to increase recruiter productivity.


        We discuss:


        • What is Marketing Operations, and how does it apply to recruitment
        • The role of Marketing Automation in recruitment
        • How Marketing Automation can help you shortlist much faster
        • Scoring Candidates
        • Building Campaigns
        • Identifying the Candidate Journey
        • Converting Candidates

        • We talk about all the above points and how they can be used to make your recruitment team run like a well oiled machine.

          40 min
        • It's time to hire grads!

          In this episode, Steven Rothberg and I discuss the ins and outs of hiring college grads. We discuss key points such as:


          • Challenges facing college grads
          • 3 ways recruiting is like sports (hint: we are both big football fans)
          • Unless you are from Pearson, Specter, Litt, don't limit yourself to one college or university
          • Treating your job board or career site like an e-commerce site
          • What Gen Z candidates are looking for
          • The importance of good data analytics and how it can help you save money

          • All of that and more, but the most important discussion is our predictions on who would win the Super Bowl (yes, this was recorded before the big game).

            45 min
          • Converting more candidates

            Our guests this week include Nicole Clarke and Rick Mare from Shazamme.

            Shazamme uniquely allows users to transform their digital recruiting brand, utilizing the latest drag & drop no-code technology & industry expertise, we are radically disrupting the industry.

            The Shazamme platform allows anyone to rapidly create and maintain recruitment websites so anyone can evolve, integrate and update their recruitment website.

            In this episode we discuss:

            • How Shazamme is like the Canva of Career Sites
            • How your career site should operate like an e-commerce site
            • Job Shoppers vs Job Hunters
            • Converting more candidates
            • Using Landing Pages more effectively
            • Leveraging your existing candidate data
            • Join us as we try and solve these challenges and much more. 


              33 min
            • Job Shoppers or Job Hunters?

              This week, Brad and his guest Carson Dimond discuss the similarities between recruitment marketing and E-Commerce. We'll ask the burning questions like:

              •  How do we do a better job of converting candidates who are browsing our career sites?
              • What do E-commerce and Recruitment Marketing have in common?
              • How to reach the right candidates at the right time?
              • The role of automation in the candidate journey and creating personalization.
              • And much more!

              • Of course, the question we all want answered, if Carson doesn't use job boards, how does he find so many great candidates?


                28 min
              • In the News - We need Nurses

                In this "In the News" episode, Brad and James talk about the critical nursing shortage in the Healthcare industry.  Nurses are leaving the industry, but application flow is down, application frequency is down, and hiring costs are rising.  We discuss possible solutions for Hospitals and Clinics, starting with reviving your ATS data.  

                19 min
              • Staying Social on Social

                In this episode, Brad sits down with Candidate Advocate Michelle Marquardt to discuss candidate advocacy (I mean, what is that anyway?), candidate experience, employer branding and much more.

                Michelle shares her thoughts on why it is important to stay social on social and how to write better candidate-centric job posts.  We discuss the best ways to engage with candidates, create true pipelines of talent and how to build an employer brand that will resonate with the right candidates for your organization.

                43 min

              About Disrupting Recruitment

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              On Disrupting Recruitment, our goal is to educate recruiters, recruitment marketers, employer branding specialists and much more on new emerging trends in recruitment. We focus on content development,…