In this vAuto podcast, lead Performance Manager Michael McMullen discusses how predictive data science-based pricing recommendations help dealers make the most from individual used vehicle investments. McMullen shares how the recommendations help dealers capture the price premium a vehicle might deserve based on past history, performance; address the varying degrees of price sensitivity an individual vehicle faces as market conditions change; properly handle vehicles that possess higher risk factors and require proactive attention; and, know when vehicles that don’t receive a lot of attention online need pricing, other adjustments to move.