Fix and flip houses, generate huge chunks of income and invest it into passive assets. This is the roadmap for escaping the real estate rollercoaster. But the starting point of this entire process is generating seller appointments. If you don’t have a way to consistently meet with homeowners, your business won’t grow.

Most agents rely on the same marketing message to get homeowners to want to meet with them: the free home valuation.

But here’s the problem: in a competitive, crowded market, this isn’t a strong enough motivator for sellers - it might actually put them off meeting with you. A cash offer is a far superior message that most sellers won’t be able to resist.

Why is a free home valuation a weak marketing message right now? How will a cash offer boost your listing business as well as the investing side?

In this episode, I share the call-to-action you have to put in front of sellers if you want to book more appointments.

Things You’ll Learn In This Episode 

-How to build a business that gives you freedom

It’s hard to scale your business when you’re focused on buyers. Why are listings perfect for an agent looking to build wealth? 

-The key to earning more money

Whether you want to sell more homes or do more investing deals, all roads lead to the seller appointment. How do you get homeowners to want to meet with you?

-Cash offer vs. home valuation 

Most agents try to generate seller leads by offering free home valuations. What are some of the reasons why people might not go for the offer? 

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

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