One of the most common ways to generate seller appointments is going after targeted lists of homeowners.

Whether it’s pre-foreclosures, divorce, probate, high-equity owners, or driving for dollars, marketing to an already-motivated seller base seems like a no-brainer.

After all, these aren’t random cold leads. These are potential sellers already in transition who would be interested in talking to an agent-investor. They seem like the easiest leads to generate and convert, right?

Wrong. While motivated seller lists are a good source of leads, they aren’t a magic bullet.

Each list comes with its challenges: from sellers in denial to timelines that stretch for months or even years.

To succeed, you need more than a list. You need a follow-up system, a communication plan, and the patience to become an expert.

What do you need to know before you go after these leads?

In today’s episode, I talk about using motivated seller lists the right way, and the differences between each list and the sellers you’ll be talking to. You’ll learn what it actually takes to convert these leads and get a deal. 

Things You’ll Learn

-Why pre-foreclosures sound great (but often flop)

-The list strategy that gets you in the door

-The real reason agents quit too early

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When most real estate agents think about getting more seller appointments, they chase cold leads or sink money into paid ads. 

But what if the highest ROI strategy has been sitting in your phone contacts all along?

Most agents overlook the easiest source of deals: the people they already know. Your sphere of influence already trusts you, already wants to see you win, and often just needs a reminder that you're the person to call when real estate comes up. 

Unlike cold leads, there’s no need to prove yourself or compete against other agents. 

When you show up consistently and offer real value, your network becomes a steady, reliable source of seller appointments and off-market opportunities.

In today’s episode, I break down how to turn your sphere of influence into a consistent source of seller appointments and off-mrket deals, without being pushy, salesy, or spammy.

I’ll share a low-cost, high-trust way to find more motivated sellers and how to work your network like a pro.

Things You’ll Learn 

-The sphere strategy that actually works

-The best hook to use with your network

-How to use social media without sounding like everyone else

-How agents can partner with you on deals

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When most real estate agents think about marketing, they picture spending money and crossing their fingers. But what if you could take the guesswork out of it and get in front of motivated sellers who want to talk to you?

That’s exactly what paid advertising can do for your business, if you know how to use it right.

Running Facebook or Google ads might seem intimidating (or even expensive), but here’s the truth: nothing grows your real estate or investing business faster than consistently booking seller appointments. 

It’s the lifeblood of what we do. The agents and investors who get face time with sellers win more listings, do more deals, and build more freedom.

In this episode, I break down why spending money on paid ads isn’t a risk, it’s a strategy. And when done right, it can unlock growth you never thought possible. 

I’m also pulling back the curtain on what it really costs to get a seller appointment in today’s market. 

Things You’ll Learn In This Episode 

-The most powerful marketing hook 

Instead of generic “free home valuation” ads, why do cash offer CTAs cut through the noise and eliminate competition?

-What it actually costs to generate a seller appointment 

In today’s market, one seller appointment can cost up to $1,000. Is it worth it?

-Why most agents fail at seller marketing

How do you build a consistent, repeatable seller lead gen system that actually works?

-How to stretch your marketing budget 

How do we squeeze more ROI out of every lead by combining listings and cash offer deals?

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

If you’re looking for an easy seller lead source, Facebook is one of the best places to be. 

You might think it’s just a platform for old people sharing memes, but there’s a lot more to it than that. 

Facebook is the most powerful marketing tool Agent-Investors have in our business, and the best part is, it’s free! I’ve heard people say they can’t get leads on social media. 

The truth is: if you’re not getting leads, you’re just not doing the necessary activities to generate them. 

By posting daily and getting eyeballs on your content, you can supply your business with a steady stream of seller leads that will become listings or investment deals. 

Ultimately, Facebook is free advertising that keeps you top-of-mind with the people you’re looking for. 

How do you grow your social media footprint and get your content in front of more people? What should you post? 

In this episode, I dive into the second way to find seller leads and investing deals - and today, I’m talking about how to turn Facebook into a lead source. 

Things You’ll Learn In This Episode 

-How to reach more people on Facebook

The whole point of social media is to get as many eyeballs on your content as possible. How do you grow your friend list/subscriber base?

-The best place to find motivated sellers 

Some younger agents might think Facebook is for old people. Why is it the perfect place to be if you’re looking for seller leads?  

-How to create your Facebook strategy 

What kind of content should we post to generate seller appointments on Facebook? How often should we post?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Tired of riding the real estate commission rollercoaster? There’s one simple fix: more seller appointments.

Locking in just 1-3 seller appointments a week will transform your business. More listings. More income. A scalable, burnout-free business. Plus, you’ll uncover more investment deals and flip opportunities. 

A steady flow of seller appointments is the first step toward financial freedom—but how do you get them without spending hours cold-calling?

The answer: a home valuation call-to-action. Homeowners are naturally curious about their home’s value, and they want something more accurate than a Zestimate. For a small investment (as low as $10), you can turn that curiosity into a steady stream of seller leads.

In this episode, I break down why this is one of the most cost-effective ways to book more seller appointments—and how you can start using it today.

Things You’ll Learn In This Episode 

-A quality lead at a fraction of the price 

Home valuation leads aren’t looking to sell their houses fast, so why would we choose them over instant offer leads?

-What makes home valuation leads so effective 

Instead of cold calling, hoping you have the correct number, and possibly pestering people, home valuation leads have already opted in. Why does this make converting them easier?

-How to work a home valuation lead 

Is it better to pay a service to generate home valuation leads or to do it yourself?

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you want to build a thriving real estate sales career and create wealth through investing, there’s one activity you need to consistently prioritize: generating seller appointments. 

Seller appointments are the driving force behind all your success in real estate. In fact, I believe they’re the single most important factor for running a successful real estate operation. 

For agents, seller appointments lead to listings, and for investors, they reveal lucrative flip opportunities. 

The benefits of focusing on seller appointments are numerous. You can earn more money in less time. Your business is more scalable. You can turn some of these seller appointments into cash offers, giving you the income needed to invest in long-term buy-and-hold properties. 

Yet, when I speak to agents, I often hear resistance to generating seller appointments. 

But here’s the truth: you already possess 95% of the skills you need—what’s missing is consistency.

In this episode, I’m launching a new series on the power of generating seller appointments and why they’re the key to becoming a successful Agent Investor.

Things You’ll Learn In This Episode 

-How to find deals with cold calling 

Some agents struggle to generate seller appointments because they think they have to cold call. Are there other ways to get in front of sellers? 

-Buyer vs. sellers

Having a 100% buyer-based business is a huge nightmare in real estate. Why is it smarter to work with more sellers? 

-The foundation of the Agent Investor model 

How can you turn cash offer deals into guaranteed monthly income that will take you off the real estate rollercoaster?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

For better or worse, your daily habits are going to shape your future. Whether you're struggling to stay consistent with your investments, managing time poorly, or letting distractions take over, those bad habits are holding you back. Imagine the opportunities slipping through your fingers simply because of the way you spend your day.

What if you could break free from the cycle and transform your habits to align with success? 

The right habits don’t just change your life; they change your net worth. Consistently investing in yourself and your business can lead to exponential growth in your real estate investments, sales, and overall financial standing. 

But the question is, how do you implement these habits effectively? How do we stay focused on them and avoid distractions?

In this episode, I reveal 9 daily habits that can transform your life and boost your net worth.

Things You’ll Learn In This Episode 

The millionaires' habit

Many millionaires attribute their success to waking up early, gaining extra time for productivity and planning. How does an early start impact daily success and long-term growth?

Do the difficult things first

Tackle difficult tasks first when your energy is highest. How can prioritizing tough tasks early improve your productivity?

It’s okay to say no

Saying no to distractions helps you stay focused on what truly matters. How can setting boundaries improve your productivity and well-being?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Are you struggling to turn your social media presence into a consistent income stream for your real estate business?

You're not alone. Many real estate professionals are putting in hours of work posting on social media, but still aren’t seeing the income results they hoped for. It’s frustrating, right? You understand social media’s power, but the real question is: how does it actually work to generate real, consistent income?

Here’s the truth: the objective of social media isn't just about posting pretty pictures or listing updates. It’s about building trust, connection, and offering value. Without this, you’re wasting your time. 

In today’s digital world, authenticity is the secret ingredient. If you’re just posting for the sake of posting, your audience will see right through it. They want to connect with you, not a brand. Being authentic—sharing your real self, your stories, your challenges—builds that trust and turns followers into clients.

In this episode, I talk about the value social media, how to leverage it to generate income for real estate businesses and why a personal touch adds value when it comes to posting.

Things You’ll Learn In This Episode 

-Social media advertising vs traditional methods for real estate.

Social media advertising allows for precise audience targeting and real-time engagement, unlike traditional ads. How does the ability to target specific audiences on social media enhance advertising effectiveness?

-Monitor social media engagement.

Monitoring social media engagement helps businesses understand customer preferences, track brand sentiment, and adjust strategies accordingly. How can tracking social media engagement enhance your real estate business?

-Why a one-size-fits-all approach doesn’t work for social media.

A one-size-fits-all approach doesn’t account for the unique audiences of different businesses. How can businesses tailor their social media strategies to better engage their specific audience?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Staying motivated on the journey to building long-term wealth through real estate investing can feel like an uphill battle, right? You dive in with energy, eager to start closing deals and grow your portfolio, but somewhere along the way, that motivation starts to dip. It’s frustrating when the results aren’t immediate, and before you know it, you’re second-guessing your strategy or feeling burnt out.

But here’s the truth — real estate investing isn’t a quick win. It’s a marathon.

So how do you keep pushing forward when your long-term goals feel out of reach? How do you avoid the trap of thinking it’s all for nothing when you don’t see instant returns?

The key is patience and incremental progress. Small, consistent actions add up over time. In this episode, I’ll walk you through 8 powerful ways to stay motivated as you work towards long-term success in real estate investing.

Things You’ll Learn In This Episode 

-Managing expectations

Clear expectations help you stay focused and achieve your goals effectively. How can setting clear expectations improve your chances of success?

-Comparison is the thief of joy

Success is personal, and comparison diminishes happiness. How can focusing on your own journey lead to greater fulfillment?

-Eat the frog!

Tackle the hardest tasks first to boost productivity and avoid procrastination. How can starting with the toughest task improve your daily efficiency?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Many agents find themselves stuck in a cycle, spending countless hours showing homes, closing deals, and still feeling like they’re not getting ahead. Imagine waking up every day to a life that’s different—not just in what you do, but how you live. 

What would it feel like to work fewer hours, generate more income, and actually create wealth for yourself instead of just earning a commission?

This is the reality for agent-investors. As an agent-investor, you not only help clients buy and sell homes—you also own properties, build your portfolio, and watch your income grow from multiple sources. This shift in mindset and strategy means you don’t just rely on your commission to pay the bills. Instead, you can leverage your real estate expertise to build a lasting, passive income that works for you 24/7.

How would it feel to have income streams that aren't tied to client transactions? Imagine building generational wealth through real estate investments.

In this episode, I discuss how becoming an agent investor can transform your life, your work, and help create lasting wealth for future generations.

Things You’ll Learn In This Episode 

-Agent investing made easy

Being a real estate agent makes investing easier since you already have the tools—just minor adjustments are needed. What small tweaks can agents make to succeed in real estate investing?

-Pick your own clients

As an agent-investor, you have the flexibility to choose your clients, unlike traditional agents who often take on any client. How does selecting your clients as an agent-investor impact the way you work?

-Agent vs.agent-investor 

An agent facilitates transactions, while an agent-investor builds wealth by actively investing in real estate. How do you transition from selling properties to building a real estate portfolio?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

Visit www.partnerwithagentinvestor.com

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!