Does your brand feel the same as every one of your competitors?

You’re not alone. In the trades, it can be hard to truly stand out. To your customer, every company looks about the same. And EVERYONE’S website says they’re the best.

So how do you stand out? According to John “JD” Dwyer, the key is being different. Or as he calls it, being the “UN” in your industry. Unconventional, unlike everyone else… maybe even a little weird.