Companies who have a higher purpose than simply making a profit are more likely to attract loyal customers.

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

“Your Evolving Leadership Journey” is for anyone who believes continuous learning is part of the ongoing leadership journey.
“Companies that did business from a foundation of love and purpose and practiced servant leadership produced a 1026 percent return to shareholders over a ten-year period, eight times more than the so-called Good to Great companies.” (Coetzer, 2019)
With a slant towards servant leadership, Tom interviews contemporary authors to drill down on topics such as long-distance leadership, resilience, clarity, culture, developing others, individual behavior, persuasion, managing up, spiritual best practices, character, values, trust and more.

Business

“Your Evolving Leadership Journey” is for anyone who believes continuous learning is part of the ongoing leadership journey. “Companies that did business from a foundation of love and purpose and practiced servant leadership produced a 1026 percent return to shareholders over a ten-year period, eight times more than the so-called Good to Great companies.” (Coetzer, 2019) With a slant towards servant leadership, Tom interviews contemporary authors to drill down on topics such as long-distance leadership, resilience, clarity, culture, developing others, individual behavior, persuasion, managing up, spiritual best practices, character, values, trust and more.

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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

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