Do you have to be on social media to market your business?

If you’re becoming more and more disenchanted with social media, know this: you are not alone.

The number one question I get asked lately is if there is an alternative to marketing on social media.

My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on investment is questionable.

Which is why I wanted to have Meg Casebolt on the show.

She’s been talking about this trend on her podcast, Social Slowdown, and alternatives to hustling on social media platforms.

Meg Casebolt is the founder of Love at First Search, an agency devoted to helping online businesses get found in search results like Google, YouTube, and iTunes and turn those new readers into leads, subscribers, and sales. 

Meg lives in Rochester, New York with her husband, two boys and an 80 pound pit bull. She has an insatiable appetite for s’mores, Broadway musicals, and romance novels. 

In This Episode:

• Why social media can’t be your one marketing strategy to rule them all
• How the instant gratification of social media gets confused with real results
• How Meg’s using content creation and collaboration in her marketing strategy
• Doing the math on how many people you really need to reach

Learn more about Meg Casebolt:

• Love at First Search
• Social Slowdown
• Instagram: @LoveAtFirstSearch
• Facebook: @LoveAtFirstSearch

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Join That Should Have Been Me: A Project for Exploring the Messy Middle of Achieving Success
• Marketing Uprising Workshop

Resources:

Rebel Uprising: Love at First Search with Meg Casebolt