Whenever you hear someone say "email marketing is dead" think again. Erik Huberman, founder of Hawke Media explains that email marketing open rates have remained the same for the last several years at an average of 15%. 

Contrast those numbers to your current ad performance, and there is a chance that your emails have a higher chance of being opened and read. That's only half the battle, however. It's one thing to have people open your emails, it's another to make sure the quality and messaging align with your overall marketing strategy. 

That's where many dealers fall short. Email is another avenue to blast promotional messages rather than a place to keep the conversation with customers open; to build relationships of trust.

Does email marketing still work? Listen to what Erik Huberman has to say.

Access the full show notes, timestamps, resources, and more at http://thedealerplaybook.com/erik-huberman 

Have questions, comments, or feedback? Drop us a line at [email protected]! 

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo 

PureCars

Support the show by checking out our sponsor over at www.purecars.com 

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you’re looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership’s true profitability potential.

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