Have you ever been called a “slave trader” on social media? Chris has. And the business coach who did it probably got what he wanted from him - and that’s attention. This experience has led Chris to think about the efficiency of negative marketing and he goes in-depth about the controversial subject in this episode. 

Chris shares the definition of negative marketing and explains how it works—until it doesn’t. The truth is that negative marketing can get you a little bit of a jumpstart. It’s a valid business tactic to attack the leader in your category. But in the long run, you can’t build your business by tearing your competition down. 

Being your own self is the best marketing strategy. You need to be bold enough to say: “I have my own ideas and I’m going to share them.” Of course, this is easier said than done. It is scary to give advice because, no matter what you say, you are going to be judged by that advice. 

Until you share your own thoughts, experiences, and opinions, your growth will always be limited by the other people in your category. When you start expressing your own opinion, you will be attacked. However, you have to do it anyway. If your ideas can help another human being, you don’t just have the opportunity to share them; you have the responsibility to do it. 

“You can’t build your own brand by tearing another brand down.” – Chris Cooper

In This Episode:

- What negative marketing is

- The problem with negative marketing

- Chris’ personal experience with negative marketing

- Fear around being your own self and sharing your ideas

- How to help others by expressing your opinions

And more!

Connect with Chris Cooper:

- www.businessisgood.com