This week, S.E. sits down with one of the best communicators, maybe, on the planet — it's Donny Deutsch! The TV host and master marketer talks about growing up in Queens and how being a New Yorker is such an embedded part of his identity. They talk about the evolution of branding and what makes a great brand — and what definitely doesn't. Donny also shares his meandering path to ambition — his first TV appearance on a game show with Betty White — and what it took for him to lock in and get to work. S.E. and Donny also dig into the wild world of the 1980s advertising (very different vibe than Mad Men). There's a lot to learn from this episode and, make no mistake, Donny will tell it to you straight!

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