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In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause. 

Key Topics Covered: 

• Why email marketing is nonprofit gold 
• The biggest email marketing mistakes nonprofits make 
• Automating for personalization & engagement 
• Fundraising emails: best practices & what to avoid 
• Using AI to improve your email marketing 

Actionable tips: 

➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes.
➜ Be consistent: Aim for at least one email per week.
➜ Use automation: Set up a welcome series and donor thank-you emails.
➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates.
➜ Repurpose content: Use past high-performing emails or social media posts. 

Resources 

• Burnout Check Quiz 
• Subject Line 
• Email Audit Guide 

Connect with Us: 

• Connect with Maria Rio 
• Connect with Katelyn Baughan 
• Further Together Website 

Subscribe and Review: 

Don’t forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. 

Support the Podcast: 

Support these conversations by donating here. 

Coming Next Week: 

P.S. Join us next week as we dive into practical strategies for staying true to your values without burning out. Don’t miss it! 🚀 

Book a Discovery Call Here

Support the show

• Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded!
• Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.