Nagpur-based Counter Cyclical Investments doesn’t waste time with handholding. The six-year-old firm has a reputation for being quite cut and dry with its clients.  

Consider some gems from the ‘who should invest with us’ long-list. “Those who won’t disturb us by calling us for reassurance everytime the market falls.” “We don’t have any provision for a relationship manager. Once you have taken an informed decision to invest in our PMS, please avoid calling us. Those who are looking for regular correspondence and active interaction, may please stay away.” 

Now, if you think moneyed investors—the kind who have to put in at least Rs 50 lakh to be a part of Counter Cyclical—are put off by the insolence, you’re wrong. Counter Cyclical’s assets under management have shot up over 10X in the past three years, and its customer count has grown by leaps and bounds.

Why? The only scheme—a small-cap one —run by the six-year-old fund house is a chart-topper with five year annualised returns of, believe-it-or-not, 78%. 

Tune in. 

If you have any thoughts or questions about this episode, send them to us as texts or voice notes on Daybreak’s WhatsApp at +918971108379. 

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Would you like to become a sponsor of The Ken's events? Let us know by clicking here.