The Revenue Formula

Don't create a category, do this instead (with Kyle Coleman)

Listen Later

Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.

He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.

  • (00:00) - Introduction
  • (02:45) - The TLDR of Kyle's presentation at Exit5
  • (03:27) - Are you differentiated?
  • (06:44) - How are you going to get the sale funded?
  • (09:42) - The stupid & simple questions to ask
  • (15:30) - Practical Implementation and Results
  • (18:55) - Am I the GTM bloat??
  • (23:18) - The Copy AI Pitch
  • (25:03) - Creating a Category Narrative
  • (26:23) - The Lightning Strike
  • (27:42) - Focusing on the Problem vs. Category
  • (30:24) - What changes in the day to day?
  • (32:33) - Lessons Learned at Clari
  • (38:59) - Connecting Positioning to Demand Generation
  • (43:01) - The AI Tailwinds

    • Sources & mentions
    • Brendan Huffords TL;DR of Kyle's presentation
    • Play bigger, Christopher Lochhead & the category pirates
    • Drive by ExitFive
    • Check the framework here

    Never miss a new episode, join our newsletter on revenueformula.substack.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings

    More shows like The Revenue Formula

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,281 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    694 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    525 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    179 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,986 Listeners

    My First Million by Hubspot Media

    My First Million

    2,616 Listeners

    Grit by Joubin Mirzadegan

    Grit

    185 Listeners

    Product Thinking by Melissa Perri

    Product Thinking

    142 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    185 Listeners

    The Logan Bartlett Show by by Redpoint Ventures

    The Logan Bartlett Show

    189 Listeners

    Revenue Builders by Force Management

    Revenue Builders

    152 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    346 Listeners

    AI + a16z by a16z

    AI + a16z

    26 Listeners

    Lightcone Podcast by Y Combinator

    Lightcone Podcast

    18 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    754 Listeners