In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok.

Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role at TikTok. Throughout her career, Nina has found a passion for creating impactful stories that connect brands with their consumers.

In this episode, she shares specific ways she uses post-event content to create stories that live beyond the four walls of her events, allowing her to maximize the ROI of her programs. 

Tune in to hear Nina share:

• Tips for creating evergreen content
• Criteria for identifying high-impact content
• Strategies for creating "FOMO without resentment" for guests who couldn't attend
• Real-life examples of event content TikTok created at Cannes
• Best practices for enabling sales with event content
• Processes for distributing content post-event
• Ways to measure the success of event content

...and more.

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Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Learn more about TikTok: https://www.linkedin.com/company/tiktok/

Check out our The Power of Event-Led Growth episode with Nina: https://splashthat.com/podcast

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