Donating goods overseas after disasters can be unhelpful and even harmful, and with the Pacific Cyclone season now in full swing, the World Food Programme (WFP) has begun a campaign urging people to donate more responsibly.  

Via the website www.donateresponsibly.org, the user is taken on a journey to discover why donations of things like clothing and food, which are thought to be helpful, may in fact have the opposite effect.  

Julia Dean from the UN Country Team in Australia spoke to Jo Pilgrim, Director of WFP’s Pacific Multi-Country office in Fiji, and started by asking her what the most donated items were.