The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

Don’t Sleep on This Specific $0-to-Millions Reselling Strategy | Ep. #156


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I sat down with Shannon Jean, who's built and sold over 10 companies, and we talked all about the art of reselling. He shared how he made $557K net profit selling luxury handbags, and why building systems is the real game—no matter what category you're in.

We covered how he connects directly with eBay and Poshmark execs to avoid account issues, how he uses liquidation sites like B-Stock, and why category only matters 30%—the rest is all systems and execution.

Shannon also dropped gold on customer service, like his “two tokens” method to de-escalate unhappy buyers, and how flipping industrial gear or niche apparel can create huge upside if you know how to sell it right.

Follow him on X (@ShannonJean), where he shares deals and posts about his $5 mastermind. He’s also the cohost of the Business Brain podcast at businessbrain.show

Timestamps below. Enjoy!
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00:00 Starting from Scratch: The Reselling Journey
03:00 Building Relationships: Networking for Success
05:54 Understanding the Market: Research and Strategy
09:13 Finding Your Niche: The Handbag Business
12:07 Customer Service: The Key to Repeat Business
15:05 Navigating Challenges: Dealing with Low Margins
17:55 The Power of Auctions: Finding Hidden Gems
20:46 Scaling Up: Systems and Processes for Success
24:08 Real-Life Examples: Success Stories in Reselling
26:55 The Future of Reselling: Trends and Opportunities

...more
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The Koerner Office - Business Ideas and Deep Dives with Chris KoernerBy Chris Koerner

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