The Revenue Formula

Don't use benchmarks like this


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Benchmarks are generally speaking not really helpful. And unfortunately, many are using them the wrong way - causing a lot of problems.

That's why we discussed benchmarks - and when it does make sense to use them (and how)

  • (00:00) - Introduction
  • (04:01) - Benchmarking
  • (06:40) - Misled by benchmark
  • (11:51) - People ratios
  • (16:40) - Pipeline coverage
  • (20:13) - Same metrics, different meaning
  • (22:25) - The only good thing
  • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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