Fixed Ops Roundtable

Doug Eroh and Ed Roberts: Best Practices of Top Performing Car Dealers


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This week, we are joined by Doug Eroh, President of Penske Motor Group and President and General Manager of Longo Toyota, the number one volume Toyota dealer in the world. Since 1967, Doug has been overseeing the day-to-day operations at Longo, including sales, fixed operations, marketing, guest service, and training. Also joining us is Ed Roberts, the Chief Operations Officer at Bozard Ford-Lincoln, a family-owned and operated dealership in St. Augustine since 1949.

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What we discuss in this episode:

Doug and Ed share their experiences and strategies for success in the industry, including the importance of being involved in the community and providing a clear path for employees to advance in their careers. They also discuss the importance of creating a culture that values the guests and team members and the role of competition in driving innovation and improvement.

Doug and Ed also share their thoughts on the current challenges facing the industry, such as supply chain issues and the impact of Covid-19. They also talk about the importance of staying committed to being the best in the business and always looking for ways to improve and innovate.

One key takeaway from the conversation was the importance of remaining flexible and adaptable in the face of change. With the increasing prevalence of electric vehicles and other new technologies, dealers need to be prepared to adapt their operations to stay competitive.

Another important point emphasized by both Doug and Ed was the importance of building strong relationships with customers. As trusted advisors in their local communities, dealers have the opportunity to build long-term relationships with customers and provide them with valuable services and resources.

In addition to focusing on the present, Doug and Ed also stressed the importance of planning for the future. This includes building new service facilities that are equipped to handle the latest technologies and powertrains, as well as looking for new opportunities to grow and expand.

As we look towards 2023, it's important for dealers to remain flexible and adaptable to changing conditions. This may include challenges related to the economy and inflation, as well as changes in the supply chain.

Overall, the episode provided valuable insights and inspiration for dealers looking to stay ahead in the ever-changing automotive industry. With the right mindset and strategies, dealers can thrive in the years to come and become a valuable resource for their customers and communities.

Listen in as Doug and Ed share their experiences, insights and the challenges facing the industry today. Tune in for a great conversation and a wealth of knowledge from these industry experts.

Listen to the episode featuring Doug Eroh and Ed Roberts for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Doug Eroh and Ed Roberts

Connect with Ted Ings and the Fixed Ops Roundtable:

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