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Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?
MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?
Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.
This week's links:
Twitter Gets New Leader
Meta's Distasterous Results
The Ad Market Is In Peril
MrBeast's Business Model
Biden Bans Semiconductors in China
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.
By Joe Pulizzi & Robert Rose4.8
166166 ratings
Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?
MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?
Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.
This week's links:
Twitter Gets New Leader
Meta's Distasterous Results
The Ad Market Is In Peril
MrBeast's Business Model
Biden Bans Semiconductors in China
---------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

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