May 07, 2025

Dr. Alise Cortez: Empowering Purpose: Unveiling Soulful Leadership

26 minutes

Are you building a workplace that people are drawn to — one where passion and purpose fuel success? Discover how purpose-driven leadership can transform your business and your team culture in this powerful episode.

In this episode of Legacy Leaders, Stan and Katie Beth sit down with Dr. Alise Cortez, Chief Ignition Officer at Gusto Now and expert in human capital, meaning, and purpose-driven leadership. Together, they explore how activating purpose within organizations can dramatically increase engagement, retention, and profitability, sharing valuable insights and practical tips for listeners. Dr. Cortez draws from her extensive experience to discuss how to uncover organizational purpose, align employees' personal purpose with company values, and build "destination workplaces", offering actionable advice for business owners, financial advisors, attorneys, and leaders who want to create thriving, people-centered organizations. This episode is a must-listen for anyone seeking to deepen team loyalty, increase business performance, and leave a lasting legacy through leadership.

Key Takeaways:

🔥 Discovering Organizational Purpose: Learn why identifying and articulating your organization's purpose is the critical first step to igniting employee engagement.

🌟 Aligning Personal and Company Purpose: Find out how encouraging employees to connect their personal values to the company’s mission transforms commitment and passion.

🏆 Purpose-Driven Performance: See how companies with authentic purpose outperform competitors — sometimes by a factor of 15 to 1!

📈 Building a Destination Workplace: Explore proven strategies for creating a workplace that attracts, retains, and inspires top talent.

✨ Real-World Success Stories: Hear examples of businesses that used purpose activation to achieve massive growth, resilience, and even successful acquisition.

Quotes from Dr. Alise Cortez:

"Every organization has a purpose, but you have to articulate it — and you have to enroll your people in it."

"It takes two and a quarter satisfied employees to equal the productivity of one inspired employee."

"Purpose is not just a feel-good idea — it's a powerful business strategy that drives profitability, loyalty, and growth."

🔗 Conclusion:

Embedding purpose into your organization isn’t just good for culture — it’s a strategic move that fuels performance, retention, and long-term success. Don't miss this inspiring conversation with Dr. Alise Cortez!

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By Stan Miller & Katie Beth Hand

22 ratings