Market demands change with every single generation. The types of products we want today will not be the type of products our kids or grandkids will want when they get older. With the current demands from consumers today, how can the pork industry better create an efficient future for itself tomorrow? In this episode, Dr. Greiner talks with Dr. Jim Lowe about similarities with the beef industry and the pork industry and how we as producers should be marketing our products to best help our retailers and consumers.

"𝘛𝘩𝘦𝘳𝘦'𝘴 𝘢 𝘱𝘰𝘳𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵'𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘰𝘰𝘥 𝘭𝘢𝘣𝘦𝘭 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘷𝘢𝘴𝘵 𝘮𝘢𝘫𝘰𝘳𝘪𝘵𝘺 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘥𝘰𝘯'𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘤𝘢𝘳𝘦. 𝘌𝘢𝘤𝘩 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘩𝘢𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘣𝘶𝘺𝘪𝘯𝘨 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘴𝘰 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘤𝘩𝘢𝘯𝘨𝘦 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦." - 𝗗𝗿. 𝗝𝗶𝗺 𝗟𝗼𝘄𝗲

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:

1. What pork producers can learn from cattle producers

2. Effectively translating antibiotic usage reports for consumers

3. Dealing with CO2 usage in the swine and cattle industries

4. Potential futures of the pork industry

5. Key points

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Lowe is 1994 graduate of the University of Illinois College of Veterinary Medicine and has been working with swine production companies across the United States since that time. He completed the college’s Executive Veterinary Program in Swine Health Management in 2000 and in 2005 he also received a master of science degree in infectious disease management. He has maintained an active research program since completing his master’s, focusing on the management of viral respiratory disease in swine production systems. Dr. Lowe has worked in various fields in the agricultural industry. He was a co-owner of Professional Swine Management,a Director of Health and Production Services at the Maschhoffs, and a part-time professor at the University of Illinois teaching production medicine. However, in 2011 he founded Lowe Consulting Ltd. to focus on assisting livestock producers with strategic decision making and process improvement. He has served on the American Association of Swine Veterinarians Board of Directors, was the recipient of the 2007 Allen D. Leman Science in Practice Award, and presented the 2010 Howard Dunne Memorial Lecture.

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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