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The fossil fuel industry's decades-long information war left the public skeptical of climate change, even as oil companies themselves publicly accepted the science. Fewer Americans believe in the need to act on climate change than did 30 years ago, despite surmountable evidence. Industry campaigns were so successful they've now landed oil companies in court, facing multiple suits attempting to hold them accountable for the damages inflicted by unchecked climate change.
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By the early 2000s, oil companies were funding prestigious university research centers to subtly steer climate narrative, shaping the academic research that would eventually inform policy.
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To make media manipulation and lobbying truly effective, oil companies and their PR firms had to shift the culture, influencing everything from civil discourse to how religious groups viewed climate change.
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Climate disinformation ramped up in the 1990s, with oil companies and their PR firms exploiting media weaknesses and propping up "contrarian" scientists to push the narrative of scientific uncertainty, ultimately shaping how journalists reported on the climate.
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As the price of oil dipped in the early 1980s, oil companies and the industry at large became concerned with protecting their core business rather than expanding in new directions and becoming "energy companies." Innovation took a backseat and the campaigns to undermine climate science began.
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In the 1970s and early 1980s, Exxon wanted to be the Bell Labs of energy, hiring brilliant scientists to conduct cutting-edge research on the "greenhouse effect" and renewable energy. At the time, there was bipartisan support around the idea of tackling global warming and a sense that American innovation was up to the task.
To see the documents referenced in this episode, check out the timeline on drilled.media.
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Oil companies targeted scientists' biggest weakness—their refusal to be absolutely certain about anything—to sow doubt about climate change. In addition to using journalists' views on their own objectivity against them, uncertainty became a tool for misinformation.
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Launching November 14th, Drilled is a limited series investigative true-crime podcast about the crime of the century: the creation of climate denial.
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From the publisher's feed
By 2050, one in eight people are expected to have been displaced by climate change, forcing millions of people to leave their hometowns, their countries of origin, and in many cases their identities behind. For communities all over the world, that time has already come. In this three-part mini series, Drilled global climate justice reporter Nina Lakhani takes us to three Latin American communities, each dealing with climate displacement—and the race to save their community—in a different way, to give listeners a window into the complexities of this issue. Imagine if your kid's school was suddenly submerged in the ocean, or if the government gave you a new house but it was 20 miles away and looked like everyone else's, or if the same country that made the drought worse in your village stole your stuff and put you in prison for the crime of trying to feed your family?
Drilled is a true-crime climate change podcast exposing how corporate corruption and political operatives built decades of climate denial and delay. Hosted and reported by award-winning investigative climate journalists and led by Amy Westervelt, each season unravels new evidence of deception, disinformation, and the power structures keeping real climate solutions out of reach.
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