Susan Moore and, guest co-host, Fabricio Laguna (The Brazilian BA) introduce the concept of driving behaviors for business success, using the upcoming World Management Agility Forum conference as a backdrop. They are joined by Hugo Lourenco, founder of World Management Agility Forum, and Gonçalo Pereira, Human Factors Researchers at The Agile Thinkers to explore the critical role of human factors in business environments.

The discussion centers on the importance of key behaviors such as communication, cooperation, decision-making, and leadership in fostering business success. Hugo and Gonçalo emphasize the need for a behavioral management system that enhances agility, enabling businesses to adapt and thrive in rapidly changing environments. The conversation also touches on the relationship between IIBA and the conference, highlighting the alignment between business analysis and the human competencies outlined in the Business Analysis Body of Knowledge (BABOK Guide).

Listeners will gain insights into how the World Management Agility Forum evolved from a small gathering into a global event that attracts middle and senior management professionals seeking to connect with industry leaders and gain practical knowledge. Hugo shares the origins of the forum and its unique focus on human factors, which has led to significant improvements in business outcomes for participating companies.

The episode sheds light on how behaviors are the bridge between practices and context, making a strong case for prioritizing human factors in business training and strategy.

Resources: 

Connect with Hugo on LinkedIn

Connect with Goncalo on LinkedIn

Connect with Fabricio Laguna, The Brazilian BA

Learn more about World Management Agility Forum and their upcoming conference in Lisbon, Portugal

Business Analysis Live is hosted by ⁠Susan Moore⁠, Community Engagement Manager at IIBA

We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!

The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

Learn more at ⁠https://www.iiba.org/⁠

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