It is always a pleasure to welcome friend of the Innovation Show Scott D. Anthony. In his new book, he proposes a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.

Dual Transformation shows us how a company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face.

Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework:

Transformation A: Repositioning today's business to maximise its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.

Transformation B: Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.

Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the "sucking sound of the core."

Scott with his co-authors Clark Gilbert, and Mark Johnson address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction.

Without them, dual transformation efforts can flounder.

We discuss: Kodak, Nokia, Xerox, Netflix and Microsoft.

Scott pays homage to the late and great Clayton Christensen and we discuss what skills we all need to ride the gale of creative destruction.

More about Scott here: https://www.innosight.com/team_bio/anthony-scott-d/