On this episode of Superlative, host Ariel Adams, founder of aBlogtoWatch, is joined by aBlogtoWatch team member David Bredan for a deep, candid breakdown of Dubai Watch Week 2025 and why it has quietly become one of the most important consumer facing watch events in the world. Fresh off the show floor and still navigating jet lag, Ariel and David unpack how Dubai Watch Week has evolved from a modest regional gathering into a fully realized global watch destination, discussing why its consumer first structure, emphasis on storytelling, and uncompromising hospitality set it apart from traditional Swiss trade fairs. The conversation dives into what actually gets worn at Dubai Watch Week, from the overwhelming presence of Audemars Piguet Royal Oaks and independent brands to the surprising scarcity of certain mainstream luxury models, along with a frank discussion about how market forces, scarcity, and resale dynamics have reshaped perceptions around brands like F.P. Journe. Ariel and David also explore the role of the Siddiqui family in shaping the event’s success, explaining how centralized ownership, long term investment, and an obsession with guest experience allow Dubai Watch Week to succeed where many other regional watch events struggle. From booth design and brand education to safety, access, comfort, and the importance of creating environments where watches can actually be worn and appreciated, this episode offers an unfiltered look at what luxury watch events get right, what they consistently get wrong, and what the global watch industry could learn if it were willing to listen.

Follow David and check out his work:

Instagram - https://www.instagram.com/abtw_david/

His work on ABTW - https://www.ablogtowatch.com/author/david-bredan/

Check out this week’s sponsor - Movado Watches:

- https://www.movado.com/

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