The Intentional Owner

Durability vs. Growth in Small Business Ownership


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Kaustubh Deo and Sam Rosati examine the hard tradeoffs that come with building a service business for durability instead of chasing the highest possible annual earnings. They discuss Q1 planning, seasonality, backlog pressure, pricing strategy, crew utilization, and the operational leverage that shows up when a business adds capacity without adding overhead. Kaustubh walks through how he is thinking about seasonal pricing, commercial work, delegation, and the choice to optimize for a well-run business that can still exist 10 years from now.


They discuss:

  • Why seasonal pricing may matter more than blanket advice to raise prices
  • How adding a fourth crew changes margin math, capacity planning, and backlog pressure
  • The tradeoff between higher annual earnings and a smoother, more durable business
  • Why owner bottlenecks often remain in HR, accounting, sales meetings, and growth systems
  • How commercial work, pricing discipline, and delegation can support the path to a five-crew business
  • Support our Sponsors:

    NewCo Risk gives SMB businesses access to the same bespoke approach, sophisticated strategies and big thinking as the leading global insurance consulting firms. Learn more @ https://www.newcorisk.com/

    Bay Business Group provides managed accounting and finance--think bookkeeping to fractional CFO--for scaling businesses.  Learn more at ⁠https://bay-biz.com

    Have SMB questions for Kaustubh and Sam? Email them to [email protected] and they will answer them on the Pod! 

    Links:

    Kaustubh on Substack - https://bigdealsmallbusiness.substack.com/p/read-me-first

    Sam on X - https://x.com/Sam_Rosati

    Topics:

    (00:00:00) - Intro
    (00:03:01) - Listener Questions Grab Bag
    (00:04:01) - Why Q1 Feels Brutal
    (00:06:06) - Seasonality And Lead Gen
    (00:12:30) - Vacation Backlog Problem
    (00:13:59) - Recurring Meeting Cleanup
    (00:15:08) - Sales Meeting Bottleneck
    (00:16:37) - Can AI Replace You?
    (00:19:27) - Seasonal Pricing Strategy
    (00:31:01) - Scale Vs. Price Hikes
    (00:32:19) - Seasonal Layoffs Dilemma
    (00:38:50) - Choosing Stability Over Peaks
    (00:40:17) - Service Adjacencies Brainstorm
    (00:53:24) - Sales Systems And Constraints

    ...more
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    The Intentional OwnerBy Kaustubh Deo & Sam Rosati

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