2023 was rough for a lot of people. Agents and teams were selling less homes. Pending transactions hit their lowest number in 2 decades, and most pipelines were drier than ever before. On top of that, the NAR lawsuit verdicts shook things up for the entire industry, so many agents feel like they are getting hit from different directions. 

There is good news on the horizon though. If you’ve managed to stick it out through these challenges, and your business is built on the right foundations, 2024 will be a lot better. 

There’s still fear around the market and NAR’s legal issues running people out of the business. In real estate, very few people fail because of bad luck. Most fail out because of bad habits and not doing enough of the right things. You might look at the lawsuit as an existential threat to agents, but just like with market downturns, those who are doing the right things, and approaching business with the right attitude will never lose. Ever since being a Realtor was a thing we’ve needed to be able to articulate our value. If we do that people will want to work with us through hell, high water, industry lawsuits and slow markets.

What does the NAR lawsuit tell us about our industry and where we’re headed? How do we perfect our marketing? 

Agent, social media coach, speaker, trainer and host of the popular Massive Agent Podcast, Dustin Brohm shares his predictions for 2024, and why he’s optimistic. 

Guest Info

Dustin Brohm is an agent, social media coach, speaker, trainer and host of the popular Massive Agent Podcast for Realtors and Mortgage Loan Officers. He is also the founder of the Massive Agent Society, a comprehensive Facebook Ad lead gen training and coaching program, and the Industry Syndicate real estate podcast network.

The Massive Agent Podcast is meant to help teach real estate agents and mortgage loan officers to get more leads and ultimately sell more homes. Dustin has spoken in front of 1000's of Realtors and mortgage professionals at real estate conferences all around the country. He co-founded the Snappack Real Estate Marketing FB Group. His content has been featured in Housing Wire, Inman News, RIS Media, Zillow's Blog, Homelight, FitSmallBusiness, and many more.

Follow Dustin on Instagram, and listen to The Massive Agent Podcast on your platform of choice. 

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