On this episode of the Massimo Podcast: After a string of unfulfilling roles and one ridiculous boss, Mike McCormick of Insurance Soup was feeling the urge to be an entrepreneur! Today he's providing something much more than just insurance. Join Rod and Mike as they chat about filling the needs of his fellow insurance agents though resources and community as well as how you can leverage your captive audience through social media.

Episode Two: In part two of this episode, Mike and Rod drill deeper into how Mike is leveraging his 10% market share captive audience and social media to connect with his ideal agents. One of the unique aspects of Mike's social media is that he is 100% himself! He shares personal aspects of his life and while he knows this does contribute to his "Know, Like, Trust" factor his intent (and if you ask him, his only option) is to be authentic with his audience and himself. Transparency doesn't stop at social media for the owner of Insurance Soup. Mike explains a little about his core mastermind: The Career Agent Concept. This educational resource is full of over 100 hours of educational content including marketing materials for agents and referral partners alike. The goal of this course is to help agents build a business in the digital age on social media.

If you are an agent or know an agent who could benefit from Mike and his team's resources visit https://www.facebook.com/groups/insurancesoup/ or visit www.theinsurancesoup.com (don't forget the "The"!)