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E-278 Pool Nation Podcast - What Drives Successful Pool Pros: A Deep Dive with Michelle Watson & Max O’Brien
In Episode 278 of Pool Nation Podcast, Edgar and Todd broadcast straight from the AquaStar Studio in Ventura, California, where they sit down with two incredible industry leaders: Michelle Watson (Shell’s Pool & Spa) and Max O’Brien (Ventura Pool Pro & IPSA Region 2 Officer).
In this powerful, conversation-driven episode, Michelle and Max open up about their journey as pool professionals, navigating growth, scaling challenges, commercial vs. residential service, hiring, California compliance, and the moment every pool pro faces — letting go and trusting a team.
Michelle shares how she built a thriving business, her passion for doing things the right way, and how she balances entrepreneurship with surfing three times a week. Max dives into his 24-year pool career, commercial expertise, IPSA leadership, and his unbelievable work with the Ventura County Sheriff’s Underwater Search & Rescue Team, including helicopter deployment training and real recovery missions.
This episode is full of leadership, inspiration, business insight, and a deep look at the people elevating the swimming pool industry every single day.
Perfect for pool pros who want to grow, lead, and take their business to the next level.
Timestamps / Chapters
00:00 – Welcome to the Pool Nation Podcast
Kickoff from AquaStar’s studio; Todd, Edgar & crew set the tone for the night.
01:00 – Golden Ticket Event & First Laughs
Behind the scenes, late-night jokes, and studio vibes.
03:00 – Edgar Discovers AquaStar’s Hidden Detail
A deep reflection on culture, quality, and details inside AquaStar HQ.
05:00 – Shoutouts & Getting Started
Celebrating the Instagram Live audience and diving into the episode.
05:30 – Introducing Michelle Watson
Pool Girl of the Year 2022, the creator behind the legendary Awards Afterparty, and a powerhouse entrepreneur.
07:00 – Michelle’s Journey: From Solo Operator to Scaling a Team
Trusting employees, handling growth, onboarding, preparing for W-2s, and running a business in California.
10:00 – Residential vs. Commercial Pools
Why Michelle prefers commercial service and how she navigates health department regulations.
13:00 – Surfing, Balance & Burnout Prevention
How Michelle stays grounded and energized while growing her business.
16:00 – Family, Business & Raising Hard Workers
Her son’s journey, firefighting dreams, and working alongside family.
18:00 – The Psychology of Scaling a Pool Business
Letting go, employee mistakes, customer expectations, and the fear every owner faces.
20:00 – Building a Model That Works Anywhere
Charging correctly, doing things legally, and proving success is possible even in tough markets.
23:00 – Introducing Max O’Brien
Commercial specialist, remodel expert, and long-time Ventura pool pro.
24:00 – How Max Got Into the Industry
From hotel maintenance → equipment installs → building pools → launching his own company.
26:00 – Operating a 130-Pool Service Company
Commercial routes, 5-day-a-week accounts, and running teams.
28:00 – Max on Education, IPSA & Training the Next Generation
Why he teaches, how he trains, and preparing techs to become future entrepreneurs.
31:00 – Inside IPSA Ventura: The Most Active Chapter in California
Education, manuals, sick-route/tech-for-tech coverage, outreach, and 64-member collaboration.
34:00 – Tech-for-Tech Stories That Define the Industry
Real examples of chapters covering full routes during illness, injury, and tragedy.
39:00 – Max’s Second Life: Underwater Search & Rescue
His 20-year role with the Ventura County Sheriff’s Dive Team — car recoveries, searches, evidence retrieval, and blind-water operations.
41:00 – Jumping Out of Helicopters
What helicopter deployments are really like (spoiler: full scuba gear and 35-foot drops).
43:00 – Recoveries, Emotions & Mental Resilience
How divers process tough calls and why closure for families matters.
47:00 – Final Thoughts from Michelle & Max
Business advice, industry inspiration, and the motor that pushes great pros forward.
50:00 – Closing Words from Edgar & Todd
Celebrating leadership, professionalism, and elevating the pool service industry.
🙏 Sponsors
A huge thank you to our amazing sponsors who make the Pool Nation Podcast possible and continue supporting education, innovation, and professionalism within the pool industry:
AquaStar Pool Products
Blu-Ray XL
Raypak
Poolside Tech – The Attendant
Heritage Pool Supply Group
Biolab
SPPA –
Pool Brain
Nidec
Your support helps us bring powerful stories and industry-changing conversations to pool pros everywhere.
View all episodes
By Pool Nation
4.6
4545 ratings
In Episode 278 of Pool Nation Podcast, Edgar and Todd broadcast straight from the AquaStar Studio in Ventura, California, where they sit down with two incredible industry leaders: Michelle Watson (Shell’s Pool & Spa) and Max O’Brien (Ventura Pool Pro & IPSA Region 2 Officer).
In this powerful, conversation-driven episode, Michelle and Max open up about their journey as pool professionals, navigating growth, scaling challenges, commercial vs. residential service, hiring, California compliance, and the moment every pool pro faces — letting go and trusting a team.
Michelle shares how she built a thriving business, her passion for doing things the right way, and how she balances entrepreneurship with surfing three times a week. Max dives into his 24-year pool career, commercial expertise, IPSA leadership, and his unbelievable work with the Ventura County Sheriff’s Underwater Search & Rescue Team, including helicopter deployment training and real recovery missions.
This episode is full of leadership, inspiration, business insight, and a deep look at the people elevating the swimming pool industry every single day.
Perfect for pool pros who want to grow, lead, and take their business to the next level.
Timestamps / Chapters
00:00 – Welcome to the Pool Nation Podcast
Kickoff from AquaStar’s studio; Todd, Edgar & crew set the tone for the night.
01:00 – Golden Ticket Event & First Laughs
Behind the scenes, late-night jokes, and studio vibes.
03:00 – Edgar Discovers AquaStar’s Hidden Detail
A deep reflection on culture, quality, and details inside AquaStar HQ.
05:00 – Shoutouts & Getting Started
Celebrating the Instagram Live audience and diving into the episode.
05:30 – Introducing Michelle Watson
Pool Girl of the Year 2022, the creator behind the legendary Awards Afterparty, and a powerhouse entrepreneur.
07:00 – Michelle’s Journey: From Solo Operator to Scaling a Team
Trusting employees, handling growth, onboarding, preparing for W-2s, and running a business in California.
10:00 – Residential vs. Commercial Pools
Why Michelle prefers commercial service and how she navigates health department regulations.
13:00 – Surfing, Balance & Burnout Prevention
How Michelle stays grounded and energized while growing her business.
16:00 – Family, Business & Raising Hard Workers
Her son’s journey, firefighting dreams, and working alongside family.
18:00 – The Psychology of Scaling a Pool Business
Letting go, employee mistakes, customer expectations, and the fear every owner faces.
20:00 – Building a Model That Works Anywhere
Charging correctly, doing things legally, and proving success is possible even in tough markets.
23:00 – Introducing Max O’Brien
Commercial specialist, remodel expert, and long-time Ventura pool pro.
24:00 – How Max Got Into the Industry
From hotel maintenance → equipment installs → building pools → launching his own company.
26:00 – Operating a 130-Pool Service Company
Commercial routes, 5-day-a-week accounts, and running teams.
28:00 – Max on Education, IPSA & Training the Next Generation
Why he teaches, how he trains, and preparing techs to become future entrepreneurs.
31:00 – Inside IPSA Ventura: The Most Active Chapter in California
Education, manuals, sick-route/tech-for-tech coverage, outreach, and 64-member collaboration.
34:00 – Tech-for-Tech Stories That Define the Industry
Real examples of chapters covering full routes during illness, injury, and tragedy.
39:00 – Max’s Second Life: Underwater Search & Rescue
His 20-year role with the Ventura County Sheriff’s Dive Team — car recoveries, searches, evidence retrieval, and blind-water operations.
41:00 – Jumping Out of Helicopters
What helicopter deployments are really like (spoiler: full scuba gear and 35-foot drops).
43:00 – Recoveries, Emotions & Mental Resilience
How divers process tough calls and why closure for families matters.
47:00 – Final Thoughts from Michelle & Max
Business advice, industry inspiration, and the motor that pushes great pros forward.
50:00 – Closing Words from Edgar & Todd
Celebrating leadership, professionalism, and elevating the pool service industry.
🙏 Sponsors
A huge thank you to our amazing sponsors who make the Pool Nation Podcast possible and continue supporting education, innovation, and professionalism within the pool industry:
AquaStar Pool Products
Blu-Ray XL
Raypak
Poolside Tech – The Attendant
Heritage Pool Supply Group
Biolab
SPPA –
Pool Brain
Nidec
Your support helps us bring powerful stories and industry-changing conversations to pool pros everywhere.
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