March 09, 2026

E-291 Pool Nation Podcast Michelle Cooke & Heritage Pro Service: The Program Changing the Pool Industry

2 hours 8 minutes

In episode #291 of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless,” and Zac “The Pool Boy” Nicholas sit down with Michelle Cook from Heritage Pool Supply to discuss the launch of the Heritage Pro Service Program and what it means for pool service professionals across the industry.

Michelle Cooke Transcript

The conversation dives deep into how Heritage is moving beyond the traditional distributor model to become a true partner in helping pool pros build stronger businesses.

Michelle shares the vision behind the new Heritage Pro Service Program, including:

• Loyalty rewards designed specifically for service professionals

• Monthly rebate payouts through a debit card system

• Transparent tracking of purchases and rewards

• A brand-new education platform and certification opportunities

• Vendor training sessions and Pro Talks every week

• The launch of the Heritage Pro Service Academy in partnership with Pool Nation

This episode also explores the larger mission of raising the standard in the pool industry by providing pool pros with better tools, better education, and stronger business support.

If you're a pool service professional looking to grow your business, improve your technical knowledge, or connect with a stronger industry network, this episode is packed with valuable insights.

⏱️ Episode Timestamps

0:00 – Welcome to the Pool Nation Podcast

1:30 – Introducing Michelle Cook and the Heritage Pro Service Program

3:30 – Industry travel, events, and building the pool pro community

9:00 – Michelle’s background in the pool industry

16:00 – Heritage’s culture and commitment to pool pros

20:00 – What makes Heritage different from traditional distributors

26:00 – The origin of the Pool Tech program

32:00 – Why Heritage launched the new Pro Service Program

36:00 – Rewards, rebates, and supporting small service companies

42:00 – How the rebate and loyalty program works

47:00 – Tracking purchases and rewards through Heritage Pool Plus

52:00 – Monthly payouts and financial benefits for pool pros

56:00 – Education and training opportunities for service professionals

1:03:00 – Certification credits and professional development

1:08:00 – The Heritage Pro Service Academy with Pool Nation

1:18:00 – Why education is critical for the future of the industry

1:24:00 – Business growth, leadership, and scaling a pool company

1:35:00 – The vision for raising the professional standard in the pool industry

1:45:00 – Final thoughts and closing remarks

🤝 Special Thanks to Our Podcast Partners

A huge thank you to our Pool Nation Visionary Partners for supporting the podcast and helping elevate the pool industry:

SPPA

Blu-Ray XL

AquaStar Pool Products

Natural Chemistry

Raypak

Heritage Pool Supply

Hayward Pool Products

Poolside Tech

Pool Brain

Nidec

Oncore Filtration

Your support helps us continue educating and empowering pool professionals everywhere.

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By Pool Nation

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