On this episode of The Massimo Show special guest, Mike Gallegos sits down with Massimo Founder and President, Rod Santomassimo, to discuss the six key trends that are facing the commercial real estate industry today.

 

Number 1:  Prospect Sequencing, not cadence, but sequencing, think about structuring sequences. It's just not being on Twitter, folks, that doesn't give you … 

Number 2: OmniPresence. You immerse your audience, with your knowledge, with your skills, and…

Number 3: Your move to Independence. Yes, think about how you can become more independent? And with your independence you can become…

Number 4: The Advisor or the Consultant and not simply a transactor.  The quicker you get to that position, the more money you're going to earn, and possibly as you earn more you will consider…

Number 5: The Restructuring of Big Brokerage houses.  It's happening, it's happening every single day. And more and more of these low-cost, high-fee infrastructures will continue to grow. This brings us to …

Number 6: Your Personal Diversification of Income.  This is what you need to be thinking about right now. In addition to growing your commissions, grow revenue through other ways.

 

Think of this now, while also focusing on getting deals done for your clients, for you, and your family.  Will you adapt to these new trends and position yourself as an advisor, a consultant, versus simply a facilitator of deals? Transactors are commodities.  Commodities have little value.

Consider how you can apply these lessons today to your practice. How much will these changes impact your income growth?  How can you start building the business and the life you've always desired?