Jonathan Cooper ima zanimljivu priču - Amerikanac koji je poslom došao u Hrvatsku, i tu ne samo da je ostao, nego je pokrenuo niz poslova i zasnovao obitelj. Još je rjeđe kakvim je poslom Jonathan došao - kao direktor nekoliko investicijskih fondova koji su ulagali u najranije hrvatske firme. Danas je poduzetnik, regionalni nositelj franšize Muzeja Iluzija za Srednji Istok, Sjevernu Afriku, dijelove Azije i Sjevernu Ameriku, te suvlasnik KlasikTV-a, projekta njegove žene koji non-stop prikazuje stare filmove s ovih područja.

S Jonathanom smo pričali o tome kako je to bilo gledati razvoj Hrvatske od ranih početaka do danas, što se mijenjalo, kako je doživljavao i kako doživljava Hrvatsku nakon svih tih godina, što mu se sviđa a što ne, te koje preporuke ima za domaće biznismene.

Ovo je jubilarna, 100-ta epizoda Surovih Strasti, i ponosni smo što smo imali priliku razgovarati s gostom kao što je Jonathan, te što smo došli do ovog lijepog okruglog broja epizoda! Hvala svim slušateljima - a i čitateljima na društvenim medijima, pogotovo Facebooku i Instagramu, te gledateljima na YouTubeu, što nas nastavljaju pratiti u novim epizodama i novim idejama! Povodom jubilarne epizode, krenuli smo u osvježenje izgleda i organizacije sadržaja, te ovom prilikom najavljujemo i prvi službeni event Surove Strasti - meetup početkom 5. mjeseca (datum će biti najavljen malo kasnije!). Hvala svima još jednom, i do slušanja!

S Jonathanom smo pričali o:

00:45 - What makes Jonathan unusual?02:00 - I used to work in an investment fund02:45 - I am not a founder of the Museum of Illusions, but I helped develop the franchise later on04:15 - Best advice: Just go for it! You'll make mistakes… but you will learn from them.06:00 - CEO is a lifestyle07:30 - KlasikTV can never go global, but it doesn't have to. It can just be a small family business for yourself.08:30 - Shocks regarding coming to Croatia10:50 - USA vs Croatia… who are my kids rooting for?12:30 - Several investment funds exist in Croatia13:20 - Croatia is now internationally known15:30 - How companies got started in Poland a while back…17:00 - In Croatia there exists a fear from regulations and from the "tax police".18:20 - How does someone from the US create a TV channel of old ex-Yu content?20:50 - Selling the presentation and the concept without actually having the content in place!22:25 - You build on what you already know24:10 - In Croatia, if you fail it marks you as bad. However, if you learn, then this allows you to build on your experience.25:50 - Try to stay a step ahead26:45 - Franchising the Museum of Illusions28:15 - Which business can you franchise? Which business can you not?30:30 - People in the Balkans are worried about stealing ideas. However, why steal something if you can just franchise it?32:30 - I won't take an investment of just money. I need an investment of money, knowledge and mentoring!34:00 - How do you start a franchise? What are the exact steps?37:20 - How do you set your goals?38:20 - I need to be pushed (just like most people do)41:10 - We do not advertise the franchise of the Museum of Illusions directly because each museum is different and we want people to have unique experiences.43:00 - Saudi Arabia is really full of money44:30 - The idea is obvious… once you see it!45:30 - Best ideas are most often not the most complex ones.46:10 - Who is right for entrepreneurship? People who can afford to take risks.47:30 - Risk is a necessary part of entrepreneurship.49:00 - When you go on stage, you're exposed… and that's scary.50:30 - Never give up on a sale.51:15 - What is an ideal combination of people to start a business?55:15 - What pushes you to become an entrepreneur?57:05 - I've been fired 5 times… and am proud of it. In Croatia this is definitely not the case.59:10 - Necessity of making money can drive you.1:01:45 - People get bored, change careers… you have to think about all these options in today's world.