This Week in Startups

E1077: “Alchemy” Author Rory Sutherland on the Darwinian approach to business, analyzing outliers, why eccentric CEOs have a psychological advantage with customers & more!


Listen Later

1:00 Jason intros "Alchemy" author Rory Sutherland
3:45 Architecture is the cheapest way to buy art
6:01 How Rory is dealing with quarantine, why he prefers working from home, and will businesses be more efficient post-COVID?
14:12 What is Rory's job, why you should strive to create your own job title, treating the free market as Galapagos Island, using the Darwinian approach to business & analyzing outliers
19:47 Why some business successes are due to psychological discoveries: Red Bull, Dyson & Nespresso
27:25 Jason's theory on why Dyson succeeded, Kano theory on product development, why eccentric CEOs have a psychological advantage with customers, how Uber's arrival map was the key feature of the product
33:48 Why the actual value of products are typically not the proposed value of products
39:40 How new products hold value as a conversation starter, how context, setting & framing is essential to innovation
43:21 Two ways to create economic value: find something people want and figure out how to make it OR figure out what you can make and make people want it & examples: Lionfish, Fish That Ate The Whale, Royal Potatoes
50:13 Why are Americans resistant to behavioral economics? Is there still a hangover from McCarthyism? How this relates to COVID and wearing masks
1:02:08 Daily news is 95% noise, why political news coverage doesn't reflect political reality
1:11:40 Why modern politics is dumb since far left and far right are much closer than they've ever been, issues with referrals & nepotism
1:21:06 How Rory got his first job in advertising "as a weirdo" and the wildcard since he was hired as part of a group, individual hiring vs. group hiring
1:23:20 TWiST Book Club Questions - Casey: Favorite behavioral study experiment or one that he found the results to be surprising? (ie. Milgram experiment or Stanford Prison Study)
1:32:12 Catherine: What’s Rory’s favorite alchemist moment of his own from work? Has he had to advocate for an illogical idea, and how did he persuade others?
1:41:01 What will we lose by being remote?
1:51:19 Reading their own audiobooks, how cheaper and easier consumption does NOT cannibalize original mediums
2:01:26 How Rory would reinvent the theatre experience, why modern corporations are slow to innovate & experiment
2:11:18 Greatness of re-readable books and rewatchable movies/television
...more
View all episodesView all episodes
Download on the App Store

This Week in StartupsBy Jason Calacanis

  • 4.2
  • 4.2
  • 4.2
  • 4.2
  • 4.2

4.2

1,244 ratings


More shows like This Week in Startups

View all
a16z Podcast by Andreessen Horowitz

a16z Podcast

1,040 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

524 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

178 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,289 Listeners

Equity by TechCrunch, Rebecca Bellan, Kirsten Korosec, Anthony Ha, Max Zeff, Theresa Loconsolo

Equity

339 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

228 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,276 Listeners

Joe Lonsdale: American Optimist by Joe Lonsdale

Joe Lonsdale: American Optimist

173 Listeners

ACQ2 by Acquired by Ben Gilbert and David Rosenthal

ACQ2 by Acquired

241 Listeners

The Logan Bartlett Show by by Redpoint Ventures

The Logan Bartlett Show

187 Listeners

No Priors: Artificial Intelligence | Technology | Startups by Conviction

No Priors: Artificial Intelligence | Technology | Startups

129 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

464 Listeners

AI + a16z by a16z

AI + a16z

31 Listeners

Lightcone Podcast by Y Combinator

Lightcone Podcast

21 Listeners

Uncapped with Jack Altman by Alt Capital

Uncapped with Jack Altman

36 Listeners