We’ve all heard the advice: “You need to build your brand.” But what happens when branding feels fake—or worse, like a performance? 

In this episode of The Inner Edge, Janet shares a deeply personal story about her own journey with “branding” advice that clashed with her values, and how it led her to redefine what a personal brand truly is.

This episode will challenge you to think beyond polished images and formulaic marketing strategies and instead focus on what truly magnetizes people: authenticity. Janet explores how your personal brand is not something you manufacture but rather something you uncover—when your inner substance and your outer image are aligned.

Whether you’re a leader, an entrepreneur, or simply someone trying to show up in the world more authentically, this episode will help you see your personal brand as your “rock”—grounded in truth, integrity, and presence.

In this episode:

✅ Why traditional “branding formulas” can feel fake—and what to do instead

✅ How to uncover your brand instead of manufacturing it

✅ Why authenticity is magnetic and attracts the right people

✅ The role of outer image and presence in reflecting your inner truth

✅ How alignment between inner values and outer presence builds trust

✅ What you risk when your brand is just surface-level polish

About Janet Ioli:

Janet Ioli is a globally recognized executive advisor, coach, and leadership expert with over 25 years of experience developing leaders in Fortune 100 companies and global organizations.

She created The Inner Edge—a framework, a movement, and a message that flips leadership from mere success performance to presence; from ego to soul. Through her keynotes, podcast, and programs, Janet helps high-achievers find the one thing that changes everything: the mastery within.

Her approach redefines leadership presence—not as polish or tactics, but as the inner steadiness people feel from you and the positive imprint you leave on individuals and organizations.

Connect with Janet Ioli:
Website: janetioli.com
Linkedin: Janet Ioli
Instagram: @leadershipcoachjanet

If you want to become more grounded, confident, and aligned with your deeper values in just 21 days, check out Janet Ioli’s book Less Ego, More Soul: A Modern Reinvention Guide for Women.

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Produced by Ideablossoms