Cheryl Herrick is the founder of PTR Consulting, a company that offers analysis and solutions for businesses to help improve their internal processes and efficiencies. Cherly talks about the importance of understanding human psychology in business, and how to create a foundation for making a business more efficient. We also do a role playing scenario with Cheryl where she takes us through how to make customer calls more practical across a team. This episode was recorded at PodMAX Global.

Reference Links

PTR Consulting

http://www.ponytailracing.com/our-programs/

Leadership Principles by W. Edwards Deming

https://www.amazon.com/gp/product/B00AK8FCEG/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

The E-Myth Revisited by Michael E. Gerber

https://www.amazon.com/The-E-Myth-Revisited-audiobook/dp/B00094F0ES/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=1595363208&sr=1-2

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