Copywriting goes beyond pretty words. It is about the principles that drive people to action. It is a great force that can be used both for good or bad.

Our guest, Abbi Perets, is a self-taught copywriter that evolved from freelancer to business owner. This has come with a series of challenges that she shared during the conversation.

Abbi mentions that copywriting is not about writing to convince people to buy. It is about listening and understanding, to the deepest level, the audience you seek to serve.

Listening and writing should be a consistent practice when looking to become a better copywriting. Is not about “avatar sheets”, instead, it’s about real people that you’ve had real conversations with.

We also talked about:

🖋Finding Purpose Through The Dark Side.

🖋The Power of Specificity!

🖋The Whiskey Theory!

🖋How To Delight Your Clients.

Enjoy!

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