Did you know a 20 cent price per pound increase can lead to a 52% increase in profit?  Raising your prices increase both your total revenue AND your profit margin, resulting in an exponential increase to your profit.  And the reverse, discounting zaps profits. 

Kent Wales of Happy Laundry describes how he made this financial discovery and how he incorporates this concept into his wash and fold business.   A price increase allows you to do less work and make more money.

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