New Era Whiskey and Spirits (NEWS) is new and local non-distiller producer and many people have no idea who they are. Even though they been in business for a little under a year, they generated a lot of unintentional hype when one of their first releases sold for an unbelievable amount on Unicorn Auctions. For this episode, we sit down with one of the with co-founders of NEWS, Zane Brammell. Zane is known to us because he started off as a member of the whiskey community here in Lexington, Kentucky. He first founded a private pick group and then quickly turned took his passion to the next level by co-founding a bourbon business. NEWS sources barrels from many different places, but their overall goal is to get some of the best and most unique whiskey into the hands of the people who will appreciate it the most. Even though many of their releases have gone to private barrel clubs, they do have products that will soon be on retail shelves in Kentucky and in select markets across the nation. So join us this week as we sit down with Zane and learn all about NEWS. It is worth noting that we have partnered with NEWS on some barrel picks and those will be headed your way very soon. New Era Whiskey and Spirits is a company you might not be familiar with right now, but we promise you will know about them in the very near future.

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Music: All the Fixings by Zachariah Hickman

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