Anthony Lesoismier-Geniaux is the Co-Founder & CSO of Swissborg, one of the Biggest Crypto Companies in Europe with over 1 million users and a valuation of more than 220 million CHF.

Anthony is also a deep thinker and a super genuine and humble man.

With his friends Cyrus and Alex Fazel, he started Swissborg in 2016 by following a very different funding route than the traditional VC approach: focusing on community-driven values and transparency. This approach has paid big time: Swissborg has built a profitable company and has successfully raised over $75 million from their community!

Key topics:

- Why « Think big » Silicon Valley culture is bullshit

- How having no VC money saved Swissborg from the 2022 collapse

- Tokens for Startup growth on steroids

- Money and Success

- How cockiness will kill you, every time

- Embracing Change

- Crypto Risks and Rewards

- Zero vs. Positive sum-game

- Why Narrative and Storytelling matter so much in investing

This episode release marks the beginning of our partnership with Swissborg & Byzant Web3 Social Network.

Watch our previous episode with Cyrus Fazel, the Co-Founder & CEO at Swissborg:

https://www.youtube.com/watch?v=lrVElBHenqw

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Sponsor:

-♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.

https://www.coinsilium.com

-👾 Byzant is a Web3 social network ecosystem for creatives. Get ready to create, connect and collaborate using Byzant's suite of user-friendly tools and decentralized applications.

https://bastionwallet.io/

-🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation.

https://swissborg.com/

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Follow Anthony & Swissborg

https://www.youtube.com/channel/UC_Jyx7gJXh3yHFxZSJIlIhQ

https://swissborg.com/

https://twitter.com/swissborg

https://twitter.com/AnthoLGSB

Follow When Shift Happens:

Website: https://www.when-shift-happens.co/

Instagram: https://www.instagram.com/kevinffollonier/

Tiktok: https://www.tiktok.com/@kevinfollonier

Linkedin: https://www.linkedin.com/in/kevinfollonier/

Twitter (X): https://twitter.com/yieldlabs

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Chapters

0:00 Meet Anthony

03:17 Society's Strength and Weakness

09:34 Money and Success

10:47 Knowledge and Experience

15:10 Self-Discovery Journey

18:23 Embracing Change

29:52 Cockiness vs. Humility

33:49 Relationship Commitment

37:45 Self-Reflection Importance

46:26 Crypto Risks and Rewards

49:25 Swissborg's Crypto Success

53:30 Loyalty in Business

55:27 VC Impact on Decisions

01:14:39 Chasing Crypto Yields

01:21:50 Economics of Free Riders

01:23:28 Zero vs. Positive Sum Game

01:31:34 Storytelling in Investing

01:59:22 Responsibility in Health/Finance