In episode 624 of This Week in Startups, Intercom cofounder Des Traynor returns to the LAUNCH Incubator with another powerhouse talk. “Thinking Through the Funnel,” Des leads founders through different issues they should consider when trying to acquire users. Des lays a foundation by saying that most companies have no difficulty getting their first hundred, thousand, or sometimes even million users; it’s keeping those users that is the truly challenging task for companies. Read on for a quick walkthrough of the four main steps of getting — and keeping — users.