This is Luca's second time on the podcast, in the first episode we covered how he went from being a 10th-grade dropout to making his first million selling fake chains on Shopify.

In this episode, we dove into Luca's "Blueprint" for transforming Pudgy Penguins from a renowned crypto brand into a global powerhouse on par with Apple and Disney.

We also go through many other topics you don't want to miss:

-Pudgy Penguins Walmart deal and it's impact on brand recognition

-The Importance of Community and Culture

-Pudgy's Social Media Takeover

-How to maximize airdrop impact

-How to build an infrastructure for mass adoption

-The X-Factors of market cycles

-Why linking physical products to digital NFTs is a smart move

-Plans to acquire and build a Layer 2 Solution

-The truth behind meme coins

-Luca's message to the Pudgy Penguins community

And much more!

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SPONSORS

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana.

https://jup.ag/

♾️ Astar Network is a Web3 hub for innovation, offering tools and a blockchain platform for decentralized apps and smart contracts. It invites users to innovate and connect in a community-driven ecosystem, transforming ideas into reality with its robust infrastructure.

https://astar.network/

🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation.

💰 Earn up to €100 and be eligible for multiple airdrops by Registering to Swissborg via the following link: https://join.swissborg.com/r/kevinH6E7

♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies.

https://www.coinsilium.com/

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Connect with Luca👇

Twitter: https://x.com/LucaNetz

Linkedin: https://www.linkedin.com/in/luca-s-a13508192/

Connect with Pudgy Penguins👇

Twitter: https://x.com/pudgypenguins

Website: https://pudgypenguins.com/

Connect with Kevin & When Shift Happens👇

Website: https://www.podpage.com/when-shift-happens/

Instagram: https://www.instagram.com/kevinwshpod/

TikTok: https://www.tiktok.com/@kevinfollonier_

Linkedin: https://www.linkedin.com/in/kevinfollonier/

Twitter (X): https://x.com/KevinWSHPod

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00:00 Introduction

01:36 Jupiter, Mantle, Astar Network Partnerships

02:23 Walmart X Pudgy Penguins

07:25 Selling 1,000,000 Units

10:22 Building Infrastructure for Mass Adoption

12:35 Acquiring An L2 To Reach The Next Level

14:29 Social Media and Digital Strategy

16:07 Pudgy Penguins via Social Networks

17:48 Overpass IP

20:17 Distribution Problem

21:20 X-Factors of Market Cycles

22:28 Maximizing Potential

27:27 Pudgy Penguin Market Journey

33:41 Avoiding Arrogance

37:33 Building an Inclusive Community

42:38 Maximizing Airdrop Impact

50:10 Strategizing Airdrops for Penguins

51:26 Expanding Pudgy Penguin Holdings

54:34 Timing the Layer Two Launch

56:34 Attracting Big Brains to Pudgy

59:18 Kickstarting NFTs with Token Launches

01:01: 53 Meme Coins

01:06:45 LayerZero

01:07:45 Doodles

01:08:00 Ordinal Builders

01:08:47 Execution Risk

01:09:50 Leverage Unlocks NFT Potential

01:12:03 Message to the Pudgy Community