Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action.

Melissa lives in Kansas with her husband, Nate, and a backyard full of songbirds. In her free time, she enjoys brushing up on her watercolor skills (pun intended!), taste-testing a new Instant Pot recipe, or blazing through a good book.

This week at EntreArchitect Podcast, Why Client Interviews Are the Missing Link in Your Marketing with Melissa Harstine.

Connect with Melissa on Instagram @melissaharstinecreative or on her website, www.melissaharstine.com. Check out her free guide to learn how to conduct an effective customer research interview here!

ARCAT is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to ARCATECT Weekly and ARCATAlert.

Freshbooks is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at EntreArchitect.com/Freshbooks.

Infratech outdoor electric heating systems have become the brand of choice for premium outdoor spaces among leading architects. Learn why Infratech is specified at the world's most prestigious properties and sign up for a free consultation here.

Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects.

Otter.ai transcription services

The post EA427: Melissa Harstine – Why Client Interviews Are the Missing Link in Your Marketing appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

Mentioned in this episode:

Context & Clarity

Gabl CES

Emerging